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Most Innovative Companies

LendUp

The World's Most Innovative Companies 2018

Half of Americans are locked out of access to financial services because of poor credit or income volatility. As a result, many turn to payday lenders--a $40 billion industry. LendUp, founded in 2011 by stepbrothers CEO Sasha Orloff and CTO Jake Rosenberg, aims to help those Americans build better credit by offering credit products that reward good behavior and encouraging education. The company provides short-term loans of up to $250 and credit cards with minimal fees. Both products are designed to get customers moving upward on the credit ladder. PayPal invested in the company in 2017, and became a strategic partner.

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2018: Finance
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headquarters: San Francisco, CA
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