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Most Innovative Companies

Lego

Toy construction set manufacturer Lego has been around for nearly a hundred years, and its classic bricks haven't changed much during that time--but that doesn't mean the company has been stagnant. It enjoyed massive success in 2014 with The Lego Movie, edging out Mattel as the world's largest toymaker by sales, and since then it has been experimenting with other ways to bring its well-loved bricks into the virtual world. Its most ambitious endeavor yet might be Lego Dimensions, a video game that connects to physical Lego bricks and figures via a Toy Pad. The game incorporates storylines and characters from a handful of well-known franchises, including Lord of the Rings, Back to the Future, and DC Comics, and offers players an interactive toys-to-life experience by making the Toy Pad an essential, active part of the game. It has been lauded as one of the most successful toys-to-life attempts yet, and with the potential for new characters, storylines, and other additions, it could be a promising new business for the family-run company.
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