The Lego Group’s namesake plastic construction bricks are among the world’s most iconic playthings. And the bricks manufactured today are still perfectly compatible with those produced 60 years ago, long before Lego became a cultural phenomenon.
Though Lego in its classic form continues to speak to a generation raised on video games and other digital entertainments, the company has long embraced technology, starting with its programmable Lego Mindstorms system in 1998. In 2017, it added Lego Boost, a new robotics kit designed to be approachable to kids as young as 7. Boost works with iPads and Android tablets, and allows budding engineers to write code to control their inventions even before they’ve mastered reading skills.
Also new in 2017: Lego Life, a social-networking app aimed at the 13-and-under crowd. Rather than letting its young members share photos of themselves or personal information, it’s all about their Lego creations--an approach that protects their privacy while still giving them a rich world to explore.
In 2018, Lego introduced its first sustainable pieces made from plant-based plastic, part of the company's commitment to use sustainable materials in core products and packaging by 2030.