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Most Innovative Companies

Kylie Cosmetics

Kylie Jenner built a $900 million beauty behemoth out a seemingly simple idea: matching lip liners and lipstick. Today, the reality TV star’s empire extends far beyond the infamous “lip kit” to include various cosmetic categories, including eyeshadows, face palettes, and application tools.

The young mogul succeeded where many floundered by fully engaging with her audience in an authentic and relatable way, mastering social media to market her brand through personality. Kylie Cosmetics also engages fans with pop-ups, limited-edition sets featuring the Kardashian-Jenner family, and online beauty tutorials.

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2019: Beauty
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