NewsHeinz has a new crunchy dipping sauce that went from viral TikTok trend to actual burgersDip & Crunch is the food giant’s latest attempt to tap into tasty trends.
NewsRyan Reynolds turns his ‘younger self’ into a questionable pitchman for Kraft Mac & CheeseWalker Scobell, costar of the upcoming Netflix movie “The Adam Project,” has obviously taken some advertising tips from Deadpool.
NewsKraft Kool-Aid, tea, and lemonade recall: Don’t serve these drinks on Thanksgiving due to glass and metal contaminationOver three dozen Kraft drinks including Country Time Lemonade, Tang, Arizona Tea, and Kool-Aid products are potentially contaminated.
Co.DesignWhy marketers love mashups, from mac ‘n’ cheese ice cream to baked bean smoothiesIt’s part of a marketing trend that uses unexpected partnerships to gain your attention—and it’s working.
NewsKraft got a Florida city named Mayo to change its name to ‘Miracle Whip’In exchange, the city will receive up to $25,000 in city beautification funds–and a bunch of short stories like this one written about it.
Fast Company MagazineMarketing Guru Bonin Bough Embraces Consumer PromiscuityToo many executives, the Sundial CMO says, are failing to adapt to increasingly fickle consumer habits.
CreativityThis New Kraft Ad Wants To Make All Parents CryParenting is tough and Kraft wants to make you feel better (probably about feeding your kids Kraft Dinner).
CreativityKraft Wants Moms To Swear Like Mother Trucking Melonfarmers“Holy Sh*t: A Brief History of Swearing” author Melissa Mohr gives a brief tutorial in this new Mac N’ Cheese ad for Mother’s Day.
TechThe 5 Worst “Viral” Ads Of 2014You saw them, but you definitely didn’t love them. Here are our favorite clips to hate this year. (And a couple we liked.)
TechThe 5 Worst “Viral” Ads Of 2014You saw them, but you definitely didn’t love them. Here are our favorite clips to hate from 2014. (And a couple we liked.)
CreativityThis New Kraft Mac N’ Cheese Ad Gives Vanilla Ice The Job You Always Thought He’d Have By NowThe ’90s one-hit wonder continues his improbable streak of public appearances.
TechMcDonald’s McCafé Coffee Is Coming To Grocery Shelves In 2014The fast-food giant will test sales of packaged coffee products under the McCafé brand of coffee and espresso drinks it offers in stores.
CreativityA.1. Steak Sauce Offers World’s First VIP Sauce CardFanatical lovers of A.1. are given the chance to win super saucy swag.
Fast Company MagazineKraft’s Crafty MilkBite Package Design Makes You Think About Cold Glass Of MilkHow Kraft’s Milkbite cereal bar packaging makes you subliminally think of ice cold milk.
Work LifeThe 3 Best Cheap Marketing Moves Of All TimeIs it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.
Fast Company MagazineRebranding and Redesigning Your Company: Color Management ConferenceOnce upon a time, pigments and dyes from far-off lands were markers of wealth. Today, color may be easier to come by, but it’s just as essential to signaling status and intent, especially for a brand’s public image — its logo. We rounded up recent redesigns that the printing professionals will be critiquing this year in Phoenix.
ImpactThousands of fossil fuel projects are protected by treaties. Canceling them could cost countries billions
Co.DesignInside the lucrative business of a metaverse landlord, where monthly rent can hit $60,000 per property