Kraft

Kraft got a Florida city named Mayo to change its name to ‘Miracle Whip’

In exchange, the city will receive up to $25,000 in city beautification funds–and a bunch of short stories like this one written about it.

Marketing Guru Bonin Bough Embraces Consumer Promiscuity

Too many executives, the Sundial CMO says, are failing to adapt to increasingly fickle consumer habits.

This New Kraft Ad Wants To Make All Parents Cry

Parenting is tough and Kraft wants to make you feel better (probably about feeding your kids Kraft Dinner).

Kraft Wants Moms To Swear Like Mother Trucking Melonfarmers

“Holy Sh*t: A Brief History of Swearing” author Melissa Mohr gives a brief tutorial in this new Mac N’ Cheese ad for Mother’s Day.

The 5 Worst “Viral” Ads Of 2014

You saw them, but you definitely didn’t love them. Here are our favorite clips to hate this year. (And a couple we liked.)

The 5 Worst “Viral” Ads Of 2014

You saw them, but you definitely didn’t love them. Here are our favorite clips to hate from 2014. (And a couple we liked.)

This New Kraft Mac N’ Cheese Ad Gives Vanilla Ice The Job You Always Thought He’d Have By Now

The ’90s one-hit wonder continues his improbable streak of public appearances.

McDonald’s McCafé Coffee Is Coming To Grocery Shelves In 2014

The fast-food giant will test sales of packaged coffee products under the McCafé brand of coffee and espresso drinks it offers in stores.

A.1. Steak Sauce Offers World’s First VIP Sauce Card

Fanatical lovers of A.1. are given the chance to win super saucy swag.

Kraft’s Crafty MilkBite Package Design Makes You Think About Cold Glass Of Milk

How Kraft’s Milkbite cereal bar packaging makes you subliminally think of ice cold milk.

5 New Rules For A Winning Brand Launch

The 3 Best Cheap Marketing Moves Of All Time

Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.

20 Riskiest Business Moves Of 2011

HP And Kraft “Green Invest” In Brazil

Rebranding and Redesigning Your Company: Color Management Conference

Once upon a time, pigments and dyes from far-off lands were markers of wealth. Today, color may be easier to come by, but it’s just as essential to signaling status and intent, especially for a brand’s public image — its logo. We rounded up recent redesigns that the printing professionals will be critiquing this year in Phoenix.

Coca-Cola, Del Monte, Kraft Score Failing Grades in Safe Packaging Report

Can a Redesign Revive Tang’s Once-Starry Brand?

After Greenpeace Action, Burger King Stops Greasing Palms With Sinar Mas

Pentagram’s Luke Hayman on How Multimedia Is Transforming Branding [UPDATED]