Klout

We’re All Celebrities Now: Can Micro-Endorsements Become The New Klout Perk?

A startup called SocialRank has a new idea about how brands can find and reward the social media users who are most important to them.

Klout Is Reportedly Being Acquired For At Least $100 Million

Re/code reports the offer from Lithium Technologies is “in the low nine figures.”

With New Content-Sharing Platform, Klout Wants To Be More Than A Score

The social metrics company wants you back.

Klout’s New App Cinch Is Like Quora, But More Social

Klout tries to score your social media influence, but now it’s also trying to leverage its users’ expertise to answer questions. Like, er, Quora.

Quora Introduces A New Top Writers Program As A Hat Tip To Its Most Valuable Contributors

The new feature lets users easily identify the Q&A site’s cream-of-the-crop contributors.

Would You Pay To Discover Social Influencers?

A new breed of Klout-like startups are trying to make a business out of searching for people, not things.

Microsoft’s Bing Gets Klout

The game of influence just got a boost. Bing users will now start seeing experts’ Klout scores, and Bing will give search data to the social influence measurer to help with accuracy.

If You’re Interested In Influence, Social Scoring Is Of Historic Importance

While it’s easy, and maybe trendy, to hate on it, Klout and its peers are becoming legitimate channels for indexing and connecting with word-of-mouth influencers.

Klout Gets An Algorithm And Interface Overhaul

The Rise And Rise Of Influence

Remember when you looked to TV and newspaper ads to tell you what to buy? Me neither.

Emil Michael Joins Klout As New COO

Businesses Measure Profit, What Do Social Ventures Measure?

It’s becoming more and more of a necessity to find a way to measure and compare the impact of social entrepreneurship. A few companies are making new headway.

Klout’s New “Brand Squads” Connect Influencers With Companies

The Rise Of Digital Influence In Marketing

Social network users are rethinking how they connect and communicate to improve their stature within each network; at the same time, brands are using services like Klout and PeerIndex to identify individuals who are connected and relevant, to expand their reach into new media and markets.

Beepl Launches A Twitter-Simple, “Social Q&A Site”

Identified Takes Analytics, Social Media Into The Employment Market

Death To Banner Ads! Social Media Campaigns That Worked Without Them

What works in social media marketing? Klout, Wildfire, and Mr Youth reveal results from their most successful campaigns.

How AMEX And Foursquare, Involver And Klout Are Shaping The Conversation Marketing Revolution

Does Social Media Have A Return On Investment?

Do “likes” and retweets add up to sales? Who knows? And who really cares? We’re in the I Love Lucy era of social-media marketing, a golden age of unaccountability.