Fast CompanyWe’re All Celebrities Now: Can Micro-Endorsements Become The New Klout Perk?A startup called SocialRank has a new idea about how brands can find and reward the social media users who are most important to them.
Fast CompanyWith New Content-Sharing Platform, Klout Wants To Be More Than A ScoreThe social metrics company wants you back.
Fast CompanyQuora Introduces A New Top Writers Program As A Hat Tip To Its Most Valuable ContributorsThe new feature lets users easily identify the Q&A site’s cream-of-the-crop contributors.
Fast CompanyWould You Pay To Discover Social Influencers?A new breed of Klout-like startups are trying to make a business out of searching for people, not things.
Fast CompanyIf You’re Interested In Influence, Social Scoring Is Of Historic ImportanceWhile it’s easy, and maybe trendy, to hate on it, Klout and its peers are becoming legitimate channels for indexing and connecting with word-of-mouth influencers.
Fast CompanyThe Rise And Rise Of InfluenceRemember when you looked to TV and newspaper ads to tell you what to buy? Me neither.
Fast CompanyBusinesses Measure Profit, What Do Social Ventures Measure?It’s becoming more and more of a necessity to find a way to measure and compare the impact of social entrepreneurship. A few companies are making new headway.
Fast CompanyThe Rise Of Digital Influence In MarketingSocial network users are rethinking how they connect and communicate to improve their stature within each network; at the same time, brands are using services like Klout and PeerIndex to identify individuals who are connected and relevant, to expand their reach into new media and markets.
Fast CompanyDeath To Banner Ads! Social Media Campaigns That Worked Without ThemWhat works in social media marketing? Klout, Wildfire, and Mr Youth reveal results from their most successful campaigns.
Fast CompanyHow AMEX And Foursquare, Involver And Klout Are Shaping The Conversation Marketing Revolution
Fast CompanyDoes Social Media Have A Return On Investment?Do “likes” and retweets add up to sales? Who knows? And who really cares? We’re in the I Love Lucy era of social-media marketing, a golden age of unaccountability.