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Most Innovative Companies

Isobar

The World's Most Innovative Companies 2018

One of the keys to businesses adopting virtual reality is the ability to make money with it. But to do that, companies need to understand the return on their investment. That's why Isobar, a global digital marketing agency, created what it calls the Virtual Reality Emotional Measurement and Analytics Platform. It may not be the sexiest name for a tool, but for businesses interested in VR, it is compelling: The tool is the first to let brands measure their ROI for VR projects by measuring users' emotional responses to virtual reality content—in essence, gauging how effective it is.

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headquarters: London, United Kingdom
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