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Institute Sarita

Elaborate dining and entertainment have long been part of business culture in China. But the old banquet format—endless toasts, Honghe cigarettes, and rounds of the fiery grain-alcohol baijiu—doesn't translate for today's globally minded Chinese entrepreneurs. In 2013, Sara Jane Ho, a Hong Kong native and graduate of both Harvard Business School and a premier Swiss finishing school, opened an etiquette school in Beijing, giving the old-fashioned concept of manners a modern twist. Rather than simply teaching Western-style etiquette, Ho takes an international look at various culture and customs.
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