InMobi is a global advertising platform that aims to make mobile ads more user-friendly and less intrusive and impersonal. Initially founded in 2007 as an SMS-based search engine, the company later pivoted to leverage data such as location and app interests to serve up (and help app developers deliver) ads that feel organic and part of a user's mobile computing experience. In 2015, InMobi took this concept to the next level when it launched Miip, an animated pet monkey that acts as an ad curator for app users. (For example, Miip might pop up in a fitness app during a run to suggest new sportswear.) InMobi's partnerships with more than 30,000 apps have helped it reach more than 1 billion devices, and it has recently secured high-profile partnerships with Amazon and Alibaba. It also recently acquired Los Angeles programmatic ad network startup AerServ for $90 million, InMobi’s largest purchase ever, and indicative of the company’s focus on video ads. Its broad reach and efficacy have stirred rumblings of a potential acquisition by the largest players in tech, including Google and, most recently, Microsoft.
In 2017, InMobi focused on improving video advertising, adding artificial intelligence, as well as working on mobile remarketing and preventing ad fraud. InMobi debuted a mobile-first video product to enhance viewability metrics, building in video measurement from both Integral Ad Science (IAS) and Moat. The company projected that video would be the largest driver of 2017 growth. Its AI initiatives are designed to upgrade its ability to predict prime users for advertisers and show them the right ad at the right time.
InMobi is a multinational company with 16 offices worldwide and is based in Bangalore, India, where it's poised to take advantage of the exploding mobile market in that region.
public or private: Private
users: Its ad software reaches more than 1 billion monthly active users through 32,000 apps.
headquarters: Singapore; Bangalore, India