IDEO

We design our life. Why not design our death?

From our need for shelter, we’ve built Fallingwater; from our need to eat, soufflé. What art of living could we occasion out of knowing we must die?

The world’s #1 selling toy is on a quest to reinvent itself for today’s kids

The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly planted in the physical world?

Ideo CEO Tim Brown, who helped popularize design thinking, steps down

Brown will leave his role as CEO after 19 years, with longtime Ideo exec Sandy Speicher stepping into the role.

The 9 big design trends of 2019

Design leaders at Microsoft, Google, Ideo, Pentagram, Gensler, and more weigh in.

These 5 questions kill creativity

If you find you’re asking yourself any of them, just stop.

Ideo breaks its silence on design thinking’s critics

Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not.

The art and design world responds to Jamal Khashoggi’s murder

Jony Ive, Norman Foster, and others were advisors to a Saudi mega-city project. Here’s how they, as well as prominent cultural organizations, have reacted.

Ideo and Swarovski reimagine the art of lighting

The 21st-century version of the chandelier opens a portal to infinite dimensions.

Ideo redesigns the dreaded annual review

And they didn’t even make an app for that.

Ideo’s AI Machines Explore A Future We May Or May Not Want

Ideo reveals five AI machines that explore ways technology can help people sort their thoughts, plan for the future, and even communicate better with each other.

Why This Florida City Is Debranding Itself

Gainesville prides itself on using human-centered design. Now it’s applying the same ethos to its brand.

Which Firms Pay Design Interns

If your firm is not on this list, do something about it.

Ideo Managing Director Fred Dust On The Lost Art Of Conversation

AI Dominated 2017. Here’s What’s Coming Next

Experts predict where AI will go in 2018–and the role designers are destined to play.

The 10 Design Trends Of 2017 That Need To Die

Do better in 2018–do away with these design crimes.

Intuit VP: Design Is Reshaping People’s Relationship To Money

“Money sits at the intersection of almost all human choice, and most often it’s a huge anxiety creator. Finally [financial] institutions are recognizing that they have to be customer-centered. What better than design to wield that flag?”

Why Ideo’s Fred Dust Thinks We Must Relearn The Art Of Dialogue

At the Fast Company Innovation Festival, Ideo exec says we can solve problems by designing new ways to talk with each other—rather than at each other.

Can We Redesign The Way We Talk About Gun Control In America?

Thoughts and prayers are not working; focusing on common emotional ground might, says Fred Dust, partner at the design company Ideo.

Exclusive: Ideo’s Plan To Stage An AI Revolution