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2009: Top 50

2008: Top 50

Stories about IDEO

Ideo apologizes for Instagram post expressing ‘white guilt’

The legendary design firm responds to critics of an Instagram post “centered on white guilt.”

Ideo apologizes for Instagram post expressing ‘white guilt’

How the American Refugee Committee transformed its brand—and changed its name

Now it’s called Alight, after the refugees it serves said the name continually reminded them about the darkest thing in their lives.

Stock photos of hackers are hilariously bad. OpenIdeo wants you to redesign them

Cybersecurity needs a rebrand.

Stock photos of hackers are hilariously bad. OpenIdeo wants you to redesign them

We design our life. Why not design our death?

From our need for shelter, we’ve built Fallingwater; from our need to eat, soufflé. What art of living could we occasion out of knowing we must die?

We design our life. Why not design our death?

The world’s #1 selling toy is on a quest to reinvent itself for today’s kids

The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly planted in the physical world?

The world’s #1 selling toy is on a quest to reinvent itself for today’s kids

Ideo CEO Tim Brown, who helped popularize design thinking, steps down

Brown will leave his role as CEO after 19 years, with longtime Ideo exec Sandy Speicher stepping into the role.

Ideo CEO Tim Brown, who helped popularize design thinking, steps down

The 9 big design trends of 2019

Design leaders at Microsoft, Google, Ideo, Pentagram, Gensler, and more weigh in.

The 9 big design trends of 2019

These 5 questions kill creativity

If you find you’re asking yourself any of them, just stop.

These 5 questions kill creativity

Innovation By Design

Ideo breaks its silence on design thinking’s critics

Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not.

Ideo breaks its silence on design thinking’s critics

The art and design world responds to Jamal Khashoggi’s murder

Jony Ive, Norman Foster, and others were advisors to a Saudi mega-city project. Here’s how they, as well as prominent cultural organizations, have reacted.

The art and design world responds to Jamal Khashoggi’s murder

Ideo and Swarovski reimagine the art of lighting

The 21st-century version of the chandelier opens a portal to infinite dimensions.

Ideo and Swarovski reimagine the art of lighting

Innovation By Design

Ideo redesigns the dreaded annual review

And they didn’t even make an app for that.

Ideo redesigns the dreaded annual review

Ideo’s AI Machines Explore A Future We May Or May Not Want

Ideo reveals five AI machines that explore ways technology can help people sort their thoughts, plan for the future, and even communicate better with each other.

Ideo’s AI Machines Explore A Future We May Or May Not Want

Why This Florida City Is Debranding Itself

Gainesville prides itself on using human-centered design. Now it’s applying the same ethos to its brand.

Why This Florida City Is Debranding Itself

Which Firms Pay Design Interns

If your firm is not on this list, do something about it.

Which Firms Pay Design Interns

Fast Company Magazine

Ideo Managing Director Fred Dust On The Lost Art Of Conversation

We’ve forgotten how to talk to one another. Here’s how to fix that.

Ideo Managing Director Fred Dust On The Lost Art Of Conversation

AI Dominated 2017. Here’s What’s Coming Next

Experts predict where AI will go in 2018–and the role designers are destined to play.

AI Dominated 2017. Here’s What’s Coming Next

Innovation By Design

The 10 Design Trends Of 2017 That Need To Die

Do better in 2018–do away with these design crimes.

The 10 Design Trends Of 2017 That Need To Die

Intuit VP: Design Is Reshaping People’s Relationship To Money

“Money sits at the intersection of almost all human choice, and most often it’s a huge anxiety creator. Finally [financial] institutions are recognizing that they have to be customer-centered. What better than design to wield that flag?”

Intuit VP: Design Is Reshaping People’s Relationship To Money

Why Ideo’s Fred Dust Thinks We Must Relearn The Art Of Dialogue

At the Fast Company Innovation Festival, Ideo exec says we can solve problems by designing new ways to talk with each other—rather than at each other.

Why Ideo’s Fred Dust Thinks We Must Relearn The Art Of Dialogue

Impact

Elizabeth Warren: Business Roundtable declaration ‘was just an empty publicity stunt’

Why environmental justice must be a part of green COVID-19 recovery

This ‘climate park’ in Copenhagen now doubles as flood infrastructure

News

Amazon’s new palm-recognition biometric device lets you pay without touching

Nikola’s downfall shows why the investing world needs more private investigators

Heroes Act 2.0 update: Here’s what’s in the Dems’ new stimulus package, including $1,200 checks

Co.Design

European kids love this screen-free storytelling device. Now U.S. kids can get it too

Why senators all dress the same

Ballots are inexplicably confusing. Here are 4 tips for filling yours out correctly

Work Life

Headed back to the office? These are your rights as an employee

Arianna Huffington: 5 steps to make sure women aren’t left behind during the pandemic

6 ways the pandemic is changing the benefits employees want