These designers made sure that every square inch of the Sphere blows your mind
For crafting a mind-bending entertainment experience, Icrave, a Journey Studio is a winner of Fast Company’s 2024 Innovation by Design Awards.
FROM ICRAVE, a Journey studio
We are ICRAVE, a Journey studio. Blending physical design, experience strategy and lighting, we turn built environments into multidimensional experiences that deepen connections between people, brands and culture.
WHAT WE DO
We're behind JFK Airport's Terminal 5 experience, which transformed waiting into quality time. We reimagined cancer care at Memorial Sloan Kettering, proving out the healing properties of empathetic design. And when MSG set its sights on Las Vegas, we created the interior experience for Sphere, the planet’s most immersive entertainment venue. We are integral to Journey’s Experience Stack, which draws on decades of cumulative expertise across our physical, lighting, live & immersive, and emerging technology teams to produce magical, meaningful work. This integration propels our partners into new realms of growth, producing multidimensional experiences that are not just consumed, but lived.
COMPANY STATS:
HeadquartersNew Yok, NY
Number of employees50-99
Year established2002
Websitewww.journey.world
FEATURED ON:
Innovation By Design
2024
Latest Projects:
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