Hulu is an online streaming service co-owned by Disney, 21st Century Fox, and Comcast/NBCUniversal. When Disney's acquisition of Fox closes likely sometime in 2019, it'll have majority ownership and Hulu will be Disney's adult-themed streaming offering.
The service ended 2018 with more than 25 million subscribers between its video-on-demand library of TV shows, movies, and originals as well as its live TV service. The live-TV product has particularly innovated around big-event sports programming across its 50-plus channels. Hulu creates dedicated home screens for major events such as the Olympics, March Madness, and the World Cup, letting viewers choose their favorite teams and games to follow. Hulu also tailored its user interface to viewers' choices. More than 63% of Hulu’s live TV subscribers watched the Winter Olympics either live or on-demand, averaging 15 hours per viewer. It then built on that for March Madness, putting preferred games at the top of the lineup and automatically recording them. It also offered game start notifications for mobile devices.