Huawei Technologies Co. Ltd. (often stylized as Huawei) is a Chinese telecommunications company that makes its own smartphones. Founded in 1987 in Shenzhen, China, Huawei could be called an overnight success story--but it's not. The technology giant shipped 100 million smartphones in 2015, but released its first phone seven years ago. The company's founder and CEO Ren Zhengfei is a former civil engineer in the People's Liberation Army, and the company started as a manufacturer and seller of telecommunications equipment. Over time, Huawei developed a renowned expertise in mobile networks and devices, as well as a sprawling infrastructure of industry partners and clients. Since launching its first Huawei-branded phone in 2010, the company has grown into a behemoth, ranking only third (behind Apple and Samsung) in global smartphone sales. With its Mate and Honor smartphone brands, Huawei hopes to capitalize on the trend of consumers moving from mid-tier to high-end handsets. The company credits much of its success to its dedication to technology: Huawei employs 75,000 engineers and invests no less than 10% of its annual revenue in R&D.
The company's competitive advantage in 2016:
Huawei has managed to thrive in China's slowing handset market, providing fuel to expand to the U.S. and beyond.
The biggest challenges standing in this company's way in 2016:
Huawei must quickly find new consumers outside of China, lest it could run out of gas like its home-country rival, Xiaomi.
What to look out for:
Huawei is expected to launch its 6-inch Mate 8 phone--which sports an especially long-lasting battery--in several international markets. Commercial availability of 4.5G networks; a number of new consumer devices; new solutions for enterprises.
Top tip for getting a job at this company:
"Be skilled, dedicated, talented, committed to customers and ambitious." --Chase Skinner, Corporate Communications
Top perks for employees:
Employee share ownership; opportunity for international assignments; commitment to making investments in long-term research and development programs.
Social media handles:
Over 10% of senior managers are female