Design porn is fun until you try redesigning your own home—and realize you have no idea whether you can afford that granite countertop and if you can find a contractor who won’t scam you out of your entire budget. That’s the fragmented, time-sucking conundrum that Adi Tatarko and her husband faced in 2009, during their home renovation. And that’s why they started Houzz, a visually driven platform where consumers can find trusted home renovators, professional designers, and even shop by photos of their dream bathrooms or kitchens. The site’s latest push has been into augmented reality, allowing users to see what furniture will look in their living rooms with View My Room 3D. The tool for Apple's ARKit--requiring iOS 11--features a catalog of more than a million furnishings, and allows users to digitally place them anywhere in their home using AR. It takes things like ambient lighting and an object's textures into account, making it possible for users to get a more realistic sense of what a new ottoman will look like under realistic conditions rather than an antiseptic interpretation of a family room. More than a million people have already used the app, and those who have are way more engaged and 11 times more likely to purchase.