Hopper is a mobile-only travel-booking platform that uses data analysis and its conversational commerce to serve customers in a different fashion than traditional online travel agents.
In 2018, Hopper expanded to Europe. The most popular travel region, Hopper's model has become quickly popular. Hopper claims that it completes almost the same rate of transactions and monthly active users as North America. This new market gives Hopper more data to serve customers better.
In November 2017, the mobile flight-booking platform Hopper hit a milestone: It sent its 2 billionth push notification. Unlike other flight-price-prediction apps that help determine the best and cheapest time to fly, Hopper watches users' searches, then starts a conversation around alternative airports, dates, even destinations that could bring down the price. The result: A full 20% of Hopper’s $500 million in bookings have now come from flights people didn’t even ask for. “Through machine learning, we are able to figure out that you just want to book a weekend getaway,” says founder and CEO Frederic Lalonde, “so the app might suggest a better weekend, or pick Cape Cod over Napa.” The company, which saw downloads increase to 1 million a month in 2017, recently launched Flex Watch, which allows users to track vague travel aspirations (weeklong trips to anywhere in Europe in June, for example), and is expanding into hotel bookings, too. “Very soon,” Lalonde says, “the majority of travel will be determined by AI.”