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Most Innovative Companies

Helmut Lang

Founded in 1986, Helmut Lang has always been known as an avant-garde brand, willing to push the envelope both in terms of aesthetic as well as in its edgy ad campaigns. In 2006, The brand was purchased by Fast Retailing, owner of Theory and Uniqlo, and Theory’s founder Andrew Rosen was brought on as CEO. In March 2017, Rosen took the unusual step of eliminating the creative director role, bringing on an editor-in-residence who would curate a range of creative voices at the company. He appointed 26-year-old Isabella Burley, the editor-in-chief of Dazed & Confused magazine, to take on the inaugural role and define the scope of this new position. During her tenure, she has highlighted art from the brand’s archive, collaborated with artists, and brought on designers to interpret the classic “Helmut Lang” look in their own style. Hood By Air’s Shane Oliver designed the brand’s Spring 2018 collection. In January 2018, Burley was succeeded by Alix Browne, founding editor of V magazine.

Lists
2018: Style
Data
headquarters: New York, NY
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