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Company | Profile


Hasbro is an American multinational toy company based in Pawtucket, Rhode Island. Known for iconic brands like G.I. Joe and My Little Pony and subsidiaries Playskool and Tonka, Hasbro is one of the world's largest toy makers and has also become one of Hollywood's most prolific and forward-thinking producers of film and TV properties. In addition to the existing, blockbuster live-action movie franchise Transformers, Hasbro has a slew of new titles in development through its film studio All Spark Pictures, including My Little Pony, Monopoly, and Dungeons & Dragons. The company is unique in not approaching its brands on a product-by-product basis, but thinking about them as far-reaching narratives across multiple platforms. For instance, it set up an A-list writers room to plot out the chapters and characters that extend well beyond the upcoming Transformers 5 movie as it plans for another three films. The company is taking a similar approach in a deal it recently made with Paramount to develop feature films based on an interconnected universe featuring characters from G.I. Joe, Micronauts, Visionaries, M.A.S.K., and ROM.

The company's competitive advantage in 2016:

A deep well of iconic brands and strong ties to entertainment companies

The biggest challenges standing in this company's way in 2016:

Hasbro needs to apply the same budget and creative muscle to its female-skewing properties, such as My Little Pony, to avoid going the Jem and the Holograms route.

What to look out for:

In 2016 Hasbro is introducing the popular Japanese franchise Yo-Kai Watch to American audiences through a new toy line and is partnering with YouTube sensation Dude Perfect on new Nerf products.

Top perks for employees:

Good work-life balance: half-day Fridays and snow days. Great benefits and free toys. On-site gym.

Social media handles:

Twitter: @HasbroNews
Instagram: @Hasbro

Diversity breakdown:

50% female
15% minority workforce


Market cap as of May 2015: $8 billion
public or private
$4.45 billion
$451.8 million
Pawtucket, Rhode Island

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