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Most Innovative Companies

Gucci

Gucci, the Italian fashion house founded in 1921, has been going through a transformation. In 2015, the company appointed Marco Bizzarri to be CEO and he, in turn, brought on Alessandro Michele to be creative director. Together they transformed the company from a dusty, imperious designer label to a hip, modern brand beloved by millennials. Michele has brought an edgy, maximalist look to his new collections, weaving together a wild array of inspirations from Greek sculpture to Renaissance dress to '80s street style. The brand has focused heavily on social media by collaborating with popular artists and influencers who have styled Gucci products in fresh new ways. To launch its watch collection, it created a cheeky meme—#TFWGucci (thanks for watching Gucci)—that effectively made fun of itself. All of this has caused a spike in revenues, particularly among millennials, who now make up half of all the brand’s sales. 

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2017: Style
Data
headquarters: Florence, Italy
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Gucci put turbans on white models and explained it with cyborgs and Foucault

There were a lot of weird things happening at Gucci’s show at Milan Fashion Week on Wednesday. For one thing, the room was designed to look like a terrifying hospital, with models strutting around two operating tables with harsh yellow light streaming down on them. Several models walked onstage carrying what appeared to be their … Continue reading “Gucci put turbans on white models and explained it with cyborgs and Foucault”

Gucci put turbans on white models and explained it with cyborgs and Foucault
News

Santa Claus looks fabulous sporting the top menswear fashion of 2017

Santa Claus isn’t known for his fashion sense. He’s been wearing the same red-and-white suit for centuries. But who knows, he might actually look pretty fly in designer streetwear. Alvanon, which uses data to improve the way apparel fits, just gave Santa a designer makeover. The company commissioned Brooklyn-based artist Leland Foster to create a … Continue reading “Santa Claus looks fabulous sporting the top menswear fashion of 2017”

Santa Claus looks fabulous sporting the top menswear fashion of 2017
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