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Netflix’s ‘The Goop Lab’ is branded content—and maybe the future of media

Gwenyth Paltrow’s company joins the New York Times, Vox Media, and BuzzFeed on a screen near you.

Netflix’s ‘The Goop Lab’ is branded content—and maybe the future of media

Goop claims Gwyneth Paltrow’s new Netflix show offers ‘tons of scientific proof’

Who’s up for an orgasm workshop? Does your energy need healing? Then Netflix and Paltrow have just the docuseries for you.

Goop claims Gwyneth Paltrow’s new Netflix show offers ‘tons of scientific proof’

Felix Capital, backer of Goop and Peleton, raises another $300 million

The London-based outfit that bills itself as “the venture firm for the creative class” will double its assets under management, Fast Company reports exclusively.

Felix Capital, backer of Goop and Peleton, raises another $300 million

Netflix and Sephora in the same day? What is Goop’s secret nonstick ingredient?

Gwyneth Paltrow, the guru of glam wellness, is having a great day, backlash be damned.

Netflix and Sephora in the same day? What is Goop’s secret nonstick ingredient?

Prepare for Silicon Valley to go full “self-care”

Panasonic debuts a slew of still-conceptual gadgets aimed at what it calls “balance of being.”

Prepare for Silicon Valley to go full “self-care”

Exclusive: Goop and Banana Republic want to talk to you about game-changing women

The two brands plan to continue collaborating in the future.

Exclusive: Goop and Banana Republic want to talk to you about game-changing women

Goop just dropped six fancy sweaters for men

Gwyneth Paltrow’s wellness company has shirts for men that run as high as $525.

Goop just dropped six fancy sweaters for men

Can dudes be Gooped? Gwyneth goes after the guys

Goop expands into new territory with Goopfellas, a podcast hosted by and for men. Can Gwyneth Paltrow’s empire attract male audiences with its specific brand of wellness?

Can dudes be Gooped? Gwyneth goes after the guys

Ikea’s next big thing is self-care

Kimonos, and a “place for rest.”

Ikea’s next big thing is self-care

Most Innovative Companies

The most promising health and wellness trends for 2019

The Drybar of acupuncture? In-N-Out for plant-based burgers? Startups find new ways to bring healthier food and self-care products to wider audiences.

The most promising health and wellness trends for 2019

Goop brings its holiday list to life with a new gifting concept store

And the list features Google products for the very first time.

Goop brings its holiday list to life with a new gifting concept store

Goop, new to London, is already being reported to U.K. regulators

Because, of course it is.

Goop, new to London, is already being reported to U.K. regulators

Rihanna wants to design furniture, and she’s the only celebrity who should

Is Fenty Furniture the singer’s next enterprise?

Rihanna wants to design furniture, and she’s the only celebrity who should

Duped by Goop? You may be entitled to a refund

Gwyneth Paltrow’s lifestyle brand settled a lawsuit brought by 10 California counties.

Duped by Goop? You may be entitled to a refund

An exclusive first look at Goop’s debut furniture collection

Gwyneth Paltrow designed pieces in collaboration with CB2 that reflect the decor of her own home.

An exclusive first look at Goop’s debut furniture collection

Gwyneth Paltrow has even bigger plans for Goop

Gwyneth Paltrow wants Goop to become a global phenomenon, which means bringing the e-commerce platform to markets outside the U.S. and hosting events overseas. That was part of the reasoning behind the brand’s latest round of investment, a Series C round that included VC firms like NEA, Lightspeed, and Felix Capital. So far, the brand has … Continue reading “Gwyneth Paltrow has even bigger plans for Goop”

Gwyneth Paltrow has even bigger plans for Goop

Goop expands media empire with Gwyneth-hosted podcast

Goop is expanding its media empire: The lifestyle brand announced a weekly podcast set for a spring release. In a Wall Street Journal interview, Goop founder Gwyneth Paltrow said she will offer a “deeper dive” into wellness categories. That means interviews with health experts, doctors, business leaders, and, most likely, a spiritual healer every now … Continue reading “Goop expands media empire with Gwyneth-hosted podcast”

Goop expands media empire with Gwyneth-hosted podcast

Goop’s conference featured an HIV/AIDS denier despite outcry

This weekend, Lululemon-clad wellness aficionados descended on New York for the In Goop Health summit, where they learned about trendy workouts, nibbled on Instagram-worthy organic food, and heard from a doctor who doesn’t think HIV causes AIDS, despite conclusive science saying it does. As Jezebel reports, one of the featured speakers at the one-day conference was Dr. Kelly Brogan, … Continue reading “Goop’s conference featured an HIV/AIDS denier despite outcry”

Goop’s conference featured an HIV/AIDS denier despite outcry

Most Innovative Companies

Goop’s Conference Got Even Weirder, But Somehow More Professional

Psychic talks with the dead, pseudoscientists, and kooky spa treatments: Gwyneth Paltrow knows what her fans want. Is she meditating all the way to the bank?

Goop’s Conference Got Even Weirder, But Somehow More Professional

Most Innovative Companies

Goop’s First Permanent Store Is Made To Look Like A Hollywood Home

Welcome to Goop’s house: A Nancy Meyers aesthetic drenched in muted gray, neutral, and soft millennial pink palettes.

Goop’s First Permanent Store Is Made To Look Like A Hollywood Home

Impact

The pitchforks are coming if we don’t reform capitalism, says Davos founder

Packing the Supreme Court, explained

Netflix’s regenerative agriculture doc ‘Kiss the Ground’ aims to be climate-skeptic-proof

News

Amazon fans: Stop shopping and start pedaling this Spin bike

Tesla stock falls ahead of ‘Battery Day’ and the annual shareholder meeting

Anime face filter: How to get the viral Snapchat filter and use it on TikTok

Co.Design

Why this drive-through restaurant could be the future of fine dining

The future of experiences, according to a theme park designer

What the hell is Ray-Ban thinking hitching its brand to Facebook?

Work Life

This one formula invented by software experts can help increase your agility

Perspective: Why many programs targeting POC founders end up feeling predatory

Fidelity executive: Young investors are engaged, but women remain risk-averse