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Goop

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‘It was designed to piss us off’: Goop’s fake luxury diaper aimed to turn rage into tax awareness

Created by ad agency Mother LA, the stunt was orchestrated to gain attention to advocacy organization Baby2Baby and the diaper tax issue.

‘It was designed to piss us off’: Goop’s fake luxury diaper aimed to turn rage into tax awareness

Batten down the hatches: Gwyneth Paltrow, Goop, Celebrity Cruises are teaming up

Gwyneth Paltrow and Goop are partnering with Celebrity Cruises for the water-travel giant’s latest ship, Celebrity Beyond.

Batten down the hatches: Gwyneth Paltrow, Goop, Celebrity Cruises are teaming up

Spotify, Etsy, Goop, Patagonia, and others say Congress should pass national paid family leave

Close to 200 companies have signed a letter asking Congress to create permanent paid family and medical leave as part of the economic recovery package.

Spotify, Etsy, Goop, Patagonia, and others say Congress should pass national paid family leave

Gwyneth Paltrow has 5 tips for revamping your wardrobe in 2021

Gwyneth Paltrow hardly ever shops for new clothes and rents her party dresses. Here’s how to embrace her philosophy of less is more.

Gwyneth Paltrow has 5 tips for revamping your wardrobe in 2021

Netflix’s ‘The Goop Lab’ is branded content—and maybe the future of media

Gwenyth Paltrow’s company joins the New York Times, Vox Media, and BuzzFeed on a screen near you.

Netflix’s ‘The Goop Lab’ is branded content—and maybe the future of media

Goop claims Gwyneth Paltrow’s new Netflix show offers ‘tons of scientific proof’

Who’s up for an orgasm workshop? Does your energy need healing? Then Netflix and Paltrow have just the docuseries for you.

Goop claims Gwyneth Paltrow’s new Netflix show offers ‘tons of scientific proof’

Felix Capital, backer of Goop and Peleton, raises another $300 million

The London-based outfit that bills itself as “the venture firm for the creative class” will double its assets under management, Fast Company reports exclusively.

Felix Capital, backer of Goop and Peleton, raises another $300 million

Netflix and Sephora in the same day? What is Goop’s secret nonstick ingredient?

Gwyneth Paltrow, the guru of glam wellness, is having a great day, backlash be damned.

Netflix and Sephora in the same day? What is Goop’s secret nonstick ingredient?

Prepare for Silicon Valley to go full “self-care”

Panasonic debuts a slew of still-conceptual gadgets aimed at what it calls “balance of being.”

Prepare for Silicon Valley to go full “self-care”

Exclusive: Goop and Banana Republic want to talk to you about game-changing women

The two brands plan to continue collaborating in the future.

Exclusive: Goop and Banana Republic want to talk to you about game-changing women

Goop just dropped six fancy sweaters for men

Gwyneth Paltrow’s wellness company has shirts for men that run as high as $525.

Goop just dropped six fancy sweaters for men

Can dudes be Gooped? Gwyneth goes after the guys

Goop expands into new territory with Goopfellas, a podcast hosted by and for men. Can Gwyneth Paltrow’s empire attract male audiences with its specific brand of wellness?

Can dudes be Gooped? Gwyneth goes after the guys

Ikea’s next big thing is self-care

Kimonos, and a “place for rest.”

Ikea’s next big thing is self-care

Most Innovative Companies

The most promising health and wellness trends for 2019

The Drybar of acupuncture? In-N-Out for plant-based burgers? Startups find new ways to bring healthier food and self-care products to wider audiences.

The most promising health and wellness trends for 2019

Goop brings its holiday list to life with a new gifting concept store

And the list features Google products for the very first time.

Goop brings its holiday list to life with a new gifting concept store

Goop, new to London, is already being reported to U.K. regulators

Because, of course it is.

Goop, new to London, is already being reported to U.K. regulators

Rihanna wants to design furniture, and she’s the only celebrity who should

Is Fenty Furniture the singer’s next enterprise?

Rihanna wants to design furniture, and she’s the only celebrity who should

Duped by Goop? You may be entitled to a refund

Gwyneth Paltrow’s lifestyle brand settled a lawsuit brought by 10 California counties.

Duped by Goop? You may be entitled to a refund

An exclusive first look at Goop’s debut furniture collection

Gwyneth Paltrow designed pieces in collaboration with CB2 that reflect the decor of her own home.

An exclusive first look at Goop’s debut furniture collection

Gwyneth Paltrow has even bigger plans for Goop

Gwyneth Paltrow wants Goop to become a global phenomenon, which means bringing the e-commerce platform to markets outside the U.S. and hosting events overseas. That was part of the reasoning behind the brand’s latest round of investment, a Series C round that included VC firms like NEA, Lightspeed, and Felix Capital. So far, the brand has … Continue reading “Gwyneth Paltrow has even bigger plans for Goop”

Gwyneth Paltrow has even bigger plans for Goop

Impact

Scientists found a low-cost way to make clean drinking water from air in the desert

After experiencing wage theft, L.A. car washers started their own worker-owned business

JetBlue is staging a hostile takeover of Spirit. What would a merger mean for flight attendants?

News

Houston NRA protesters send a powerful message to the gun lobby in the wake of school massacre

Loneliness, social isolation, and financial exploitation can go hand in hand for older adults

How Netflix’s ‘Stranger Things’ brand partnerships can turn its fortunes upside down

Co.Design

Ikea just redesigned one of its most popular products. Here’s why

Inside Rotterdam’s quest to green 10 million square feet of rooftops

What really killed Honest Tea—and what it means for mission-driven brands

Work Life

Too many people are working while sick. The Great Resignation could help change that

This powerful leadership style gets results (without coming off as a jerk)

If you’re not optimistic about the future, try these 4 strategies to flip your perspective