Goop

Goop expands media empire with Gwyneth-hosted podcast

Goop’s conference featured an HIV/AIDS denier despite outcry

Goop’s Conference Got Even Weirder, But Somehow More Professional

Psychic talks with the dead, pseudoscientists, and kooky spa treatments: Gwyneth Paltrow knows what her fans want. Is she meditating all the way to the bank?

Goop’s First Permanent Store Is Made To Look Like A Hollywood Home

Welcome to Goop’s house: A Nancy Meyers aesthetic drenched in muted gray, neutral, and soft millennial pink palettes.

Goop’s health marketing is under attack again—this time from an advertising watchdog

Goop Goes On The Defensive In A Doctors’ Note To Haters

Is Gwyneth Paltrow shining a light on the facts, or just basking in the spotlight?

Gwyneth Paltrow’s Goop Conference Was As Kooky As You Expected It To Be–And That’s Exactly What Fans Wanted

In Goop Health was at times informational, empowering, or downright pseudoscientific. Above all, it was entertaining. Hang on to your collagen martinis!

Gwyneth On What To Expect At Goop Summit (Hint: Collagen Martinis & Crystals)

Her brand, Goop, is hosting its first conference. Get ready for crystal healing and sound baths with the likes of Cameron Diaz, Tory Burch, and Lena Dunham.

Teri Hatcher Gets a Bit of Gwyneth’s Goop on Her