Google Creative Lab

Google’s new experimental app could help blind and low-vision users run unassisted

All it takes is a mobile phone, bone conduction headphones, and a painted line on the ground.

Why Google was the most important—and unconventional—brand marketer of the 2010s

As the search company’s ambitions expanded, so did its use of creative brand advertising to help it achieve its empire-building goals.

Google just released a ‘phone’ made of paper, for your sanity

All you need to go offline for a day is a printer.

How the co-founder of Google Creative Lab turned it into a juggernaut

The Google Creative Lab lives in a murky space between culture, tech, and marketing. But cofounder Robert Wong has a clear North Star.

Google just added closed captioning to everything on your phone

Twitter. Facebook. Podcasts. Voicemails. You name it.

Ambient Lit: The ambitious project to redesign fiction for phones

Designers and writers are finding ways to create new forms of stories–all on the smartphone.

Google’s Oscar Night Ads Aim For A More Human Side Of A Tech Future

Google Assistant and Google Nest are making lives easier, one privacy concern at a time.

The Dead-Serious Strategy Behind Google’s Silly AI Experiments

Google’s AI Experiments are part fun, part marketing–and a reminder of how nascent AI still is.

This Disintegrating E-Book Cleverly Shows How Blockchains Work

Originally invented for the safe transaction of Bitcoin, blockchains have come to the art world–and now, they’re hitting publishing, too.

From Google, A Giant Psychedelic Sculpture Visitors Control With Chrome

Google Creative Lab wunderkind Aaron Koblin partners with installation artist Janet Echelman on an interactive floating sculpture.

From Google And Berg, A Superb Concept For Better Video Chatting

In 2011, Google Creative Lab brought on Berg to develop a video chat appliance unlike any the world had seen. The project was scrapped, but it still makes for a great story.

How Fiction Influences Science, According to Google Creative Lab’s Robert Wong

A new video from Future of StoryTelling, and Google Creative Lab’s Robert Wong illuminates the effect fiction has on science. Wong tells Co.Create why it’s not enough for technology to just be awesome. (It also needs a great story about why we should love it.)

Google And Berg Team Up To Create An Internet Of Things

In 2011, Berg worked with Google to imagine the service’s manifestation in real life. Here’s the remarkable, working prototype they came up with.

Google Exec’s Hobby: Installing Tiny Dioramas on Empty Ceilings

MTA.me: Google Engineer Turns Subway Lines Into Musical Instruments