With the creation of a simple hashtag - #donate - Goodworld has made philanthropy quick, secure, and in tune with today’s social media app-obsessed. The Washington, D.C.-based company launched in beta in October 2014 - and exited beta in May 2015 - as a way of easing the public’s path towards social good by linking a user’s payment option with a Goodworld registration. Whenever a user comments #donate on a cause’s Facebook post or at its Twitter handle, the donation goes through seamlessly without the need to leave that social network. UNICEF, Save the Children and Greenpeace are some of the thousands of charities that have partnered up with Goodworld.
Goodworld has also provided business with tools to add a charitable component to their online pages. With the Donate Button, anyone can tap into their social network to reach their fundraising goals.
The company was founded by Dale Nirvani Pfeifer and John Gossart. In its seed round, Goodworld raised nearly $3 million in capital from investors, including including Nyca Partners and Fenway Summer, the District of Columbia, and global incubator and seed fund 1776. Investors and advisors include former CFO of Microsoft and General Motors Chris Liddell; former CTO and Co-Founder of Paypal Max Levchin; former Google Vice President of Wallet and Payments Osama Bedier; former President of Visa Hans Morris; former CEO of the Washington Post Katharine Weymouth; and Wharton professor Adam Grant.