ImpactThe Venture Capital Perspective On Social InnovationWhen almost all companies are baking some sort of “doing good” into their business models, how do you measure the impact of the innovations?
ImpactGoodGuide Enables Ethical Shopping For The LazyBy automatically examining your online purchases and then suggesting safer, healthier ones, the company is creating what it calls a “Mint.com for ethical shopping.”
Fast Company MagazineWill Walmart’s “Sustainability Index” Actually Work?The biggest retailer and its suppliers confront how to rate the sustainability of all consumer goods.
TechToxic Yogurt? GoodGuide Rechannels Your Food Rage Ocean Spray 100% Cranberry Juice has more sugar than a can of Coke? Beef has a carbon footprint three times the size of chicken? Companies like Nestle and Dole have been implicated for labor rights violations recently?