GoodGuide

GoodGuide Enables Ethical Shopping For The Lazy

By automatically examining your online purchases and then suggesting safer, healthier ones, the company is creating what it calls a “Mint.com for ethical shopping.”

GoodGuide’s Transparency Toolbar Tells You When You’re About To Buy Something Toxic

Clorox Reveals Chemicals You’ve Been Dumping on Your Floors, Counters, Commodes

Why These VCs Focus on Innovation, Not Industries

GoodGuide Gets Social With Community Ratings, Product Recommendations

See Where Major Companies Lean Politically

San Francisco’s Database of Preferred Green Products Works Anywhere

Most Innovative Companies – Retail

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Will Walmart’s “Sustainability Index” Actually Work?

The biggest retailer and its suppliers confront how to rate the sustainability of all consumer goods.

GoodGuide iPhone App Scans Bar Codes for Environmental and Health Ratings

Net Activists: How Social Media Can Create Social Change

Toxic Yogurt? GoodGuide Rechannels Your Food Rage

Ocean Spray 100% Cranberry Juice has more sugar than a can of Coke? Beef has a carbon footprint three times the size of chicken? Companies like Nestle and Dole have been implicated for labor rights violations recently?

Toxic Yogurt? GoodGuide Rechannels Your Food Rage