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Most Innovative Companies

GOAT

In 2015, as sneakerheads were increasingly looking online for rare and exclusive kicks, Daishin Sugano and Eddy Lu launched the online marketplace called GOAT. Until recently, buying secondhand sneakers online was not a pleasant experience, with poorly shot photos and no way to ascertain the authenticity of the products. By contrast, the Los Angeles-based GOAT offers a clean, streamlined aesthetic, and it certifies each product as authentic before it is shipped to a buyer. GOAT’s 12 million members can now peruse the more than 800,000 sneakers, which can run upwards of $10,000 a pair. GOAT has been credited with bringing access and pricing transparency to the resale sneaker market, which generates upwards of a billion dollars in sales annually.

In 2018, GOAT acquired Flight Club, a decades-old sneaker marketplace that sells products online and in several retail stores in Los Angeles and New York. GOAT raised a $60 Series C round, and then in February 2019, it earned a $100 million strategic investment from Foot Locker, bringing its total investment to $198 million. The brand has been leaning into storytelling to grow as a brand. It has a periodical called Greatest, which delves into sneakerhead culture, and collaborated with Versace on a shoe launch. It also signed up Los Angeles Lakers star Kyle Kuzma to serve as a brand ambassador. 

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headquarters: Culver City, California
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