Gimlet Media, founded in 2014 by Alex Blumberg and Matthew Lieber, is the podcast production company and network behind such popular audio series as StartUp and Crimetown. The company's Gimlet Creative division produces sponsored audio content in partnership with brands. Lieber, who serves as president (Blumberg is CEO) has articulated the company's mission: "We want to build the HBO of audio."
In 2018, the company entered into creating voice skills for Alexa with Chompers, a two-minute toothbrushing show for kids, sponsored by Crest Kids and Oral B Kids. Gimlet surveyed parents to discern the show's impact and learned that kids' brushing habit routines improved from 45% to 72% in the morning and from 65% to 88% at night.
Gimlet Creative also produced shows for Adobe, Lyft, Mastercard, Nike, Reebok, and Squarespace, and created 50% more shows than in 2017.