Gillette

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

Loop will send you name-brand products, like Tide detergent, Crest mouthwash, or Häagen Dazs ice cream. When you’re done, you ship the empty container back, where it gets cleaned and reused for the next customer.

SNL drinks the Kool-Aid for that controversial Gillette ad

Don’t give Gillette credit unless it does a lot more than making an ad

Giving $3 million over three years without a commitment to measurable results is not meaningful action from a company that does $6 billion in sales and wants to say it’s making a difference.

Chevrolet is the latest brand to underestimate people’s appetite for truth

The brand has pulled a new ad after its claim of being more reliable than Honda, Toyota, and Ford was challenged.

Gillette responds to the backlash against its woke viral ad

Although data reveals the social response to the ad has been generally positive, Fast Company spoke with Gillette’s brand about the ensuing controversy.

Gillette targets toxic masculinity in a new campaign–but still advertises on Fox News

“The Best a Man Can Be” pushes back against toxic masculinity. But is Gillette being the best it can be to support that message?

How Gillette designed a razor for men who can’t shave themselves

Treo, a masterpiece of inclusive design, is a finalist in the 2018 Innovation by Design awards.

Gillette’s new razor provides a benevolent shave

The Tiger Woods Comeback Probably Won’t Include Major Brands–Yet

The controversial golf champion is playing well again, but according to marketing research, he hasn’t won back the public’s trust.

Soon available at Walmart, Harry’s is giving Gillette a run for its money

A watchdog group says Gillette’s “Boston made” ad campaign is deceptive

Sweden Lists On Airbnb, Gillette Asks Dad: The Top 5 Ads Of The Week

Netflix gets an official White House photographer for Frank Underwood, Whiskas tells a touching story, and Syoss knows who steals your hair.

Most Men Ask Their Phone For Advice Before Dad, So Gillette Made An App For That

Nike Switches Ronaldo, Sprint Switches A Spokesman: The Top 5 Ads Of The Week

Heineken busts a sports cliche, CBS goes 360 with Hamilton, and Gillette asks Dad for advice.

Gillette Is Out To Convince You That Your Dad Is Better Than YouTube

The Shaving Wars Get Cutthroat With Three Wildly Different Brand Campaigns

In the neck-and-neck business of disposable razors, Gillette, Harry’s, and Dollar Shave Club offer three distinct personalities.

From the Pencil ‘Stache to the Handlebar, See 100 Years of Facial Hair History

Shaving Startup Harry’s Buys Razor Factory For $100 Million

Gillette’s New Campaign Asks, “How Does Superman Shave?”