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Gillette

Stories about Gillette

This new razor wants you to forget about price, gimmicks—and shave like an engineer

Shavelogic is emerging from years-long patent battles with Gillette to bring a high-tech angle to a grooming category that’s been more price obsessed.

This new razor wants you to forget about price, gimmicks—and shave like an engineer

You can now send Gillette your old razors to have them recycled

A new program from the shaving company will help make disposable razors less environmentally damaging.

You can now send Gillette your old razors to have them recycled

Brand purpose is the future for the majority of marketing leaders

P&G’s Gillette will not be the last brand to promote its values, as a new survey of marketing and communications execs reports

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

Loop will send you name-brand products, like Tide detergent, Crest mouthwash, or Häagen Dazs ice cream. When you’re done, you ship the empty container back, where it gets cleaned and reused for the next customer.

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

SNL drinks the Kool-Aid for that controversial Gillette ad

In terms of Gillette ad parodies, this sketch is probably the best a man can get.

SNL drinks the Kool-Aid for that controversial Gillette ad

Don’t give Gillette credit unless it does a lot more than making an ad

Giving $3 million over three years without a commitment to measurable results is not meaningful action from a company that does $6 billion in sales and wants to say it’s making a difference.

Don’t give Gillette credit unless it does a lot more than making an ad

Chevrolet is the latest brand to underestimate people’s appetite for truth

The brand has pulled a new ad after its claim of being more reliable than Honda, Toyota, and Ford was challenged.

Gillette responds to the backlash against its woke viral ad

Although data reveals the social response to the ad has been generally positive, Fast Company spoke with Gillette’s brand about the ensuing controversy.

Gillette responds to the backlash against its woke viral ad

Gillette targets toxic masculinity in a new campaign–but still advertises on Fox News

“The Best a Man Can Be” pushes back against toxic masculinity. But is Gillette being the best it can be to support that message?

Gillette targets toxic masculinity in a new campaign–but still advertises on Fox News

Innovation By Design

How Gillette designed a razor for men who can’t shave themselves

Treo, a masterpiece of inclusive design, is a finalist in the 2018 Innovation by Design awards.

How Gillette designed a razor for men who can’t shave themselves

Fast Company Magazine

Gillette’s new razor provides a benevolent shave

The company’s first assisted-shaving razor was designed to help caregivers provide a close shave to elderly or disabled men.

Gillette’s new razor provides a benevolent shave

The Tiger Woods Comeback Probably Won’t Include Major Brands–Yet

The controversial golf champion is playing well again, but according to marketing research, he hasn’t won back the public’s trust.

The Tiger Woods Comeback Probably Won’t Include Major Brands–Yet

Soon available at Walmart, Harry’s is giving Gillette a run for its money

Harry’s, the men’s grooming brand, was founded in 2013 as an entirely digital play. The founders, Andy Katz-Mayfield and Jeffrey Raider, purchased a factory in Germany, so the company would be fully vertically integrated and they could control the quality of the products produced. The goal was to sell high-end razors and shaving cream without … Continue reading “Soon available at Walmart, Harry’s is giving Gillette a run for its money”

Soon available at Walmart, Harry’s is giving Gillette a run for its money

A watchdog group says Gillette’s “Boston made” ad campaign is deceptive

Truthinadvertising.org (TINA.org) has big problems with a recent Gillette national ad campaign. The company, in both commercials and on social media posts, highlighted its Boston headquarters, alluding to the fact that its products are made there. The problem is, Gillette’s products are not predominately made in the United States, according to TINA.org, and that means … Continue reading “A watchdog group says Gillette’s “Boston made” ad campaign is deceptive”

A watchdog group says Gillette’s “Boston made” ad campaign is deceptive

Sweden Lists On Airbnb, Gillette Asks Dad: The Top 5 Ads Of The Week

Netflix gets an official White House photographer for Frank Underwood, Whiskas tells a touching story, and Syoss knows who steals your hair.

Sweden Lists On Airbnb, Gillette Asks Dad: The Top 5 Ads Of The Week

Most Men Ask Their Phone For Advice Before Dad, So Gillette Made An App For That

The brand’s new Father’s Day ad, “Go Ask Dad” is most definitely trying to make grown men cry.

Most Men Ask Their Phone For Advice Before Dad, So Gillette Made An App For That

Nike Switches Ronaldo, Sprint Switches A Spokesman: The Top 5 Ads Of The Week

Heineken busts a sports cliche, CBS goes 360 with Hamilton, and Gillette asks Dad for advice.

Nike Switches Ronaldo, Sprint Switches A Spokesman: The Top 5 Ads Of The Week

Gillette Is Out To Convince You That Your Dad Is Better Than YouTube

The brand’s Father’s Day campaign says sometimes your best source of advice, information, or instruction is good ol’ Pops.

Gillette Is Out To Convince You That Your Dad Is Better Than YouTube

The Shaving Wars Get Cutthroat With Three Wildly Different Brand Campaigns

In the neck-and-neck business of disposable razors, Gillette, Harry’s, and Dollar Shave Club offer three distinct personalities.

From the Pencil ‘Stache to the Handlebar, See 100 Years of Facial Hair History

To promote a body razor fit for the “male terrain,” Gillette creates a charming stop-motion ode to men’s grooming through the ages.

From the Pencil ‘Stache to the Handlebar, See 100 Years of Facial Hair History

Impact

This new recycling plant uses steam to recycle ‘unrecyclable’ plastic

A chatbot named Riley will train volunteers to respond to LGBTQ youth in crisis

What’s working in the global fight against COVID-19 vaccine misinformation

News

Mozilla and Tor join calls to oust Richard Stallman from Free Software Foundation

Did you spend your stimulus check on a PlayStation 5 or sex toy? You’re probably not alone

Your Slack inbox is now open to millions of users

Co.Design

Dyson’s latest vacuum shoots green laser beams

A simple way to tackle America’s most entrenched problems? Retrofit houses

Is your clothing really sustainable? These 5 clues will tell you

Work Life

My growing company is being courted. Should we sell while we’re hot?

How to lead when you’re not in charge

Why overcoming the taboo of sharing salaries is critical to reaching equal pay