Giant Spoon is a full-service marketing agency that has worked with such brands as GE, HBO, Uber, and Warner Bros.
Giant Spoon has particularly distinguished itself with its experiential marketing work. Its re-creation of the Westworld theme park for a SXSW activation for HBO was one of the most-buzzed-about marketing events of 2018. Giant Spoon built its experience over 90,000 square feet and deployed 66 actors to create what it calls "immersive theater."
The agency has also enlivened branded content. Its web series The Wolf, starring Christian Slater in the titular role, has made HP printers and security far more engaging than it had any right to be. Similarly, it created a Shark Week-like event for GE and its DroneWeek event in partnering with the Viceland cable network for five nights of primetime programming presented from the point of view of drones.
Working with both GE and The New York Times Magazine, Giant Spoon helped the magazine create an event with a special issue without words but whose stories about energy around the world were discovered through sound.