If you have ever tried to book a tour while on vacation, you may have found that a majority of the industry remains stubbornly offline. Berlin-based travel group GetYourGuide is working to change that, connecting travelers with over 33,000 activities around the globe in an easy mobile format and many same-day booking options. GetYourGuide is also helping combat one of the other great aggravations of travel—over-tourism and crowded venues. The company works with museums, like Amsterdam’s Van Gogh Museum, to distribute visitors throughout the day through timed tickets to lessen crowds. It also proactively recommends tours and attractions outside popular destinations, encouraging visitors to leave the busy city centers and venture into the countryside, which helps fight the crowds and blight that comes with over-tourism.
In 2018, GetYourGuide launched a custom-branded product in Rome, London, Paris, and Florence, the first online travel agency in tours and activities to do so. Called “Originals,” the custom tours are designed to give travelers a brand they can connect with. The tours are curated from GetYourGuide’s global network of travel experiences and led by guides who have completed custom training programs. They feature itineraries that offer special VIP access to top attractions, landmarks, and historical sites—and perhaps most important for anyone who has overslept on vacation, complimentary free re-booking for late customers. GetYourGuide Originals is slated to expand to more than 100 tours in 15 global destinations in 2019.