GetGlue

Why HBO, NBC, and Comcast Are Betting On A Startup To Power Their Second Screens

Mobile devices are moving audiences and advertisers away from the television set. But can they also help bring them back? Zeebox’s second-screen solution makes live programming more fun and potentially more profitable.

Why Is Pinterest Poking Around In TV Land?

“We met with Pinterest, and they were asking us where we thought the connection between Pinterest and TV could be,” says Lisa Hsia, EVP of digital for cable channel Bravo.

#TheRules of Social Media: Don’t Make People Do X, Y, Then Z. Stick With X

“American Idol” Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide

Peel, the app that learns your television tastes and turns your iPhone in a remote control, launched with the aim of creating a next-generation TV guide. “We started with discovery and control,” says Scott Ellis, Peel’s VP of marketing. “Now, we’re focused on blowing out our social sharing.”

How Startups Can Quickly Grow Customer Bases

Screen Grabbing: Forget The Second-Screen TV Experience, How About A Third?

Shazam Button To Appear On Traditional TV Remotes, As If By Magic

Soaps 2.0: MTV’s New WatchWith App Enables Your “Jersey Shore” Addiction On A Second Screen

How To Curate Your TV Watching

The 10 Most Innovative Companies in Video