The world’s largest and most valuable architecture firm, Gensler has offices in 44 locations around the globe and serves more than 3,500 clients in industries ranging from aviation and defense to hospitality and the arts. The firm is best known for corporate offices that reflect the aspirations of companies like Facebook, Airbnb, Adobe, Vox, eBay, Dropbox, Philips, Motorola, McCann, Cushman & Wakefield, and more. Etsy’s headquarters, for example, are a master class in sustainable design, with locally sourced materials and solar arrays that power the entire building. For the Santa Clara, California, headquarters of the cutting-edge tech company Nvidia, Gensler worked with the client to develop a proprietary AR design tool, using Nvidia’s own technology. The tool helped Gensler visualize the 500,000-square-foot, two-story structure at remarkably high resolution, letting the architects tweak everything from lighting to paint colors to the placement of doors in near real time, which cut costs and built trust with the client. The project came in at $370 million—a fraction of the cost of comparable Silicon Valley offices. In 2018, Gensler applied its tech-savvy design approach to the future of retail. It helped Verizon convert pockets of unused real estate into coworking spaces to attract entrepreneurs and startups. And for the retail upstart b8ta, Gensler developed a 2,500-square-foot “un-store” that invited customers to test products, not buy them, in order to build brand awareness and provide manufacturers with data on how customers interact with their wares.