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Gap

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Stories about Gap

In one year, the 15% Pledge got 385 Black-owned brands on the shelves of Macy’s, Gap, Sephora, and more

Aurora James pivoted the Fifteen Percent Pledge from an Instagram campaign into a full-fledged nonprofit that wants to end the racial wealth gap.

In one year, the 15% Pledge got 385 Black-owned brands on the shelves of Macy’s, Gap, Sephora, and more

The Yeezy Gap collection drops with a $200 electric blue jacket

This first product, born of a 10-year, $1 billion agreement between Kanye West and Gap, has arrived.

The Yeezy Gap collection drops with a $200 electric blue jacket

Gap-branded sheets and pillows are coming soon to Walmart

Gap wants to tap Walmart’s 220 million weekly customers.

Is your clothing really sustainable? These 5 clues will tell you

Fashion brands are bragging about how sustainable they are—but how can you tell if they’re really making a difference?

Is your clothing really sustainable? These 5 clues will tell you

Nike launches a maternity line—after facing criticism for treatment of pregnant athletes

The collection is designed to take women through all the stages of pregnancy and beyond, and it’s part of Nike’s larger effort to appeal to female athletes—even when the company itself has not always supported women.

Nike launches a maternity line—after facing criticism for treatment of pregnant athletes

Will Kanye West make Gap interesting again?

Gap has a lot to gain from this partnership. But what about Yeezy?

Will Kanye West make Gap interesting again?

Old Navy is selling the cheapest cotton masks we’ve seen

For the sake of public health, this is good.

Old Navy is selling the cheapest cotton masks we’ve seen

Art Peck is stepping down as CEO of Gap

Robert Fisher, a member of the family that founded the company, is taking over for now.

Art Peck is stepping down as CEO of Gap

A team of 1,000 major brands are fighting back against Amazon counterfeits

A trade group that represents Adidas, Gap, and Target accused Amazon of creating a black market of counterfeit goods.

A team of 1,000 major brands are fighting back against Amazon counterfeits

H&M, Gap, and Tommy Hilfiger are pledging to clean up toxic denim

This is what our jeans need to look like if we want to save the planet.

H&M, Gap, and Tommy Hilfiger are pledging to clean up toxic denim

The best and worst branding of 2018

Winners include Google, Uber, and the Alexandria Ocasio-Cortez campaign. Losers? Blands everywhere.

The best and worst branding of 2018

Did a slave make your sneakers? The answer is: probably

Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile Adidas, Lululemon, and Gap had the most slavery-free supply chains.

Did a slave make your sneakers? The answer is: probably

135 companies, including Walmart and Gap, give workers time off to vote

This will involve a wide range of programs, including paid time off, days without meetings, and on-site resources for mail-in ballots, or early voting.

135 companies, including Walmart and Gap, give workers time off to vote

Innovation By Design

Gap Inc. unveils its first new brand in more than a decade

Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s sales, which have been on a downward spiral?

How a warehouse fire sparked company-wide innovation at Gap Inc.

With 1.3 million square feet of warehouse reduced to rubble, executives had to problem-solve on the fly, transforming the 50-year-old company’s culture.

How a warehouse fire sparked company-wide innovation at Gap Inc.

Companies Like Nike & Apple Preach Empowerment But Ignore Issues

If brands genuinely want to serve girls and women, they first need to clean up business practices at home and abroad that put girls and women at risk.

Companies Like Nike & Apple Preach Empowerment But Ignore Issues

The Gap Wins Over Instagram With This Empowering Breastfeeding Ad

A model who needed to breastfeed her son during a photoshoot resulted in a wonderfully human ad from the mass retailer.

The Gap Wins Over Instagram With This Empowering Breastfeeding Ad

Gap Is Trying Really Hard Not To Screw Up Its Logo Again

Instead of giving the world another hated logo, Gap is giving us several old ones.

Gap Apologizes For Kids Ad Controversy, Swaps Image

A photo used as part of the brand’s collaboration with Ellen Degeneres was criticized for being racially insensitive.

Gap Apologizes For Kids Ad Controversy, Swaps Image

Why Brands Should Be Against “Logo-rrhea”

Marketers need to stick to their guns when it comes to corporate rebranding.

Impact

This map shows the gaps between who is causing climate change and who is suffering from it

These are the 5 biggest trends in sustainability, according to Al Gore’s investment firm

This sweater is made from old bulletproof vests and firefighting gear

News

Princeton University study: Strip clubs and escort services may help reduce sex crimes

Gyms are rebounding. Sorry, Peloton

You can’t set the record straight for GOP who don’t want it straightened

Co.Design

20% of all deaths could be prevented if cities were better designed

This commercial is here to remind you that women do actually poop

Sneakers are often designed for men by men. So track star Allyson Felix built her own

Work Life

How startups can hit it big by thinking small

5 tips to finding long-lasting hires during the Great Resignation

A CEO can’t find diverse board members. Don’t get frustrated, get help, says Maynard Webb