Most Innovative Companies

Gap

Lists

2014: Style

Stories about Gap

Nike launches a maternity line—after facing criticism for treatment of pregnant athletes

The collection is designed to take women through all the stages of pregnancy and beyond, and it’s part of Nike’s larger effort to appeal to female athletes—even when the company itself has not always supported women.

Nike launches a maternity line—after facing criticism for treatment of pregnant athletes

Will Kanye West make Gap interesting again?

Gap has a lot to gain from this partnership. But what about Yeezy?

Will Kanye West make Gap interesting again?

Old Navy is selling the cheapest cotton masks we’ve seen

For the sake of public health, this is good.

Old Navy is selling the cheapest cotton masks we’ve seen

Art Peck is stepping down as CEO of Gap

Robert Fisher, a member of the family that founded the company, is taking over for now.

Art Peck is stepping down as CEO of Gap

A team of 1,000 major brands are fighting back against Amazon counterfeits

A trade group that represents Adidas, Gap, and Target accused Amazon of creating a black market of counterfeit goods.

A team of 1,000 major brands are fighting back against Amazon counterfeits

H&M, Gap, and Tommy Hilfiger are pledging to clean up toxic denim

This is what our jeans need to look like if we want to save the planet.

H&M, Gap, and Tommy Hilfiger are pledging to clean up toxic denim

The best and worst branding of 2018

Winners include Google, Uber, and the Alexandria Ocasio-Cortez campaign. Losers? Blands everywhere.

The best and worst branding of 2018

Did a slave make your sneakers? The answer is: probably

Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile Adidas, Lululemon, and Gap had the most slavery-free supply chains.

Did a slave make your sneakers? The answer is: probably

135 companies, including Walmart and Gap, give workers time off to vote

This will involve a wide range of programs, including paid time off, days without meetings, and on-site resources for mail-in ballots, or early voting.

135 companies, including Walmart and Gap, give workers time off to vote

Innovation By Design

Gap Inc. unveils its first new brand in more than a decade

Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s sales, which have been on a downward spiral?

How a warehouse fire sparked company-wide innovation at Gap Inc.

With 1.3 million square feet of warehouse reduced to rubble, executives had to problem-solve on the fly, transforming the 50-year-old company’s culture.

How a warehouse fire sparked company-wide innovation at Gap Inc.

Companies Like Nike & Apple Preach Empowerment But Ignore Issues

If brands genuinely want to serve girls and women, they first need to clean up business practices at home and abroad that put girls and women at risk.

Companies Like Nike & Apple Preach Empowerment But Ignore Issues

The Gap Wins Over Instagram With This Empowering Breastfeeding Ad

A model who needed to breastfeed her son during a photoshoot resulted in a wonderfully human ad from the mass retailer.

The Gap Wins Over Instagram With This Empowering Breastfeeding Ad

Gap Is Trying Really Hard Not To Screw Up Its Logo Again

Instead of giving the world another hated logo, Gap is giving us several old ones.

Gap Apologizes For Kids Ad Controversy, Swaps Image

A photo used as part of the brand’s collaboration with Ellen Degeneres was criticized for being racially insensitive.

Gap Apologizes For Kids Ad Controversy, Swaps Image

Why Brands Should Be Against “Logo-rrhea”

Marketers need to stick to their guns when it comes to corporate rebranding.

The Denim Empire: See The History Of Gap In 4 Minutes

There’s nothing more American than blue jeans. Here’s how two married entrepreneurs turned that idea into a booming business.

The Denim Empire: See The History Of Gap In 4 Minutes

The Denim Empire: See The History Of Gap In 4 Minutes

There’s nothing more American than blue jeans. Here’s how two married entrepreneurs turned that idea into a booming business.

The Denim Empire: See The History Of Gap In 4 Minutes

Mars’s Musical Dog, Magic Mike’s Return: The Top 5 Ads Of The Week

Fitbit’s charity drive, Gap’s Instagram video microseries, a flowery preppy goth romance, and more.

Mars’s Musical Dog, Magic Mike’s Return: The Top 5 Ads Of The Week

Jenny Slate And Paul Dano Star In Gap’s New 12-Part Instagram Microseries

Jeans and khakis in a 15-second soap opera.

Jenny Slate And Paul Dano Star In Gap’s New 12-Part Instagram Microseries

Impact

366 headlines that tell the story of the pandemic

These invisible, edible biological tags help track down the cause of E. coli outbreaks

Corporate donations shouldn’t be Band-Aids. Big bets on social enterprises will make more change

News

It’s time to start treating Trump like a fringe cult leader

Amazon offers President Biden help with COVID-19 vaccine distribution

Twitter debuts historic White House account @SecondGentleman

Co.Design

How Trump gave rise to the aesthetics of hate

Decoding the fashion at Biden’s inauguration

This Herman Miller face mask is designed to fight modern slavery

Work Life

5 ways to improve this key component of emotional intelligence

For a founder mulling outside cash, advice from the world of improv

Why a free afternoon each week can boost employees’ sense of autonomy