Gap

A team of 1,000 major brands are fighting back against Amazon counterfeits

A trade group that represents Adidas, Gap, and Target accused Amazon of creating a black market of counterfeit goods.

H&M, Gap, and Tommy Hilfiger are pledging to clean up toxic denim

This is what our jeans need to look like if we want to save the planet.

The best and worst branding of 2018

Winners include Google, Uber, and the Alexandria Ocasio-Cortez campaign. Losers? Blands everywhere.

Did a slave make your sneakers? The answer is: probably

Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile Adidas, Lululemon, and Gap had the most slavery-free supply chains.

135 companies, including Walmart and Gap, give workers time off to vote

Gap Inc. unveils its first new brand in more than a decade

Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s sales, which have been on a downward spiral?

How a warehouse fire sparked company-wide innovation at Gap Inc.

With 1.3 million square feet of warehouse reduced to rubble, executives had to problem-solve on the fly, transforming the 50-year-old company’s culture.

Companies Like Nike & Apple Preach Empowerment But Ignore Issues

If brands genuinely want to serve girls and women, they first need to clean up business practices at home and abroad that put girls and women at risk.

The Gap Wins Over Instagram With This Empowering Breastfeeding Ad

Gap Is Trying Really Hard Not To Screw Up Its Logo Again

Gap Apologizes For Kids Ad Controversy, Swaps Image

Why Brands Should Be Against “Logo-rrhea”

Marketers need to stick to their guns when it comes to corporate rebranding.

The Denim Empire: See The History Of Gap In 4 Minutes

The Denim Empire: See The History Of Gap In 4 Minutes

Mars’s Musical Dog, Magic Mike’s Return: The Top 5 Ads Of The Week

Fitbit’s charity drive, Gap’s Instagram video microseries, a flowery preppy goth romance, and more.

Jenny Slate And Paul Dano Star In Gap’s New 12-Part Instagram Microseries

John Lewis’s Touching Penguin Tale, And Lowe’s DIY Vines: The Top 5 Ads Of The Week

Plus, taking real-time marketing down a peg, a Goldieblox action figure, and how Johnny Cash can really sell a Gap sweater.

Gap Wants You To Make Some Sweet Sweater Music For The Holidays

The brand’s new interactive site uses your webcam and sweater stripes to play and record your own music.

The New Normal: Sofia Coppola Makes Gap Cool For The Holidays