NewsKanye West’s latest ‘Donda’ video doubles as a Yeezy Gap hoodie commercialThe video for “Heaven and Hell” is also an ad for the latest Yeezy Gap hoodie, launched on ESPN during the college football title game.
Co.DesignThere’s no such thing as sustainable fashionA report shows how 47 major fashion companies score when it comes to carbon emissions. The vast majority get Fs.
NewsGap Inc. just bought a 3D avatar company so customers can virtually try on clothingDrapr is the first acquisition announced through Gap’s Strategic Growth Office, which aims to invest in startups that can transform the company’s brands.
Co.DesignIn one year, the 15% Pledge got 385 Black-owned brands on the shelves of Macy’s, Gap, Sephora, and moreAurora James pivoted the Fifteen Percent Pledge from an Instagram campaign into a full-fledged nonprofit that wants to end the racial wealth gap.
Co.DesignThe Yeezy Gap collection drops with a $200 electric blue jacketThis first product, born of a 10-year, $1 billion agreement between Kanye West and Gap, has arrived.
Co.DesignGap-branded sheets and pillows are coming soon to WalmartGap wants to tap Walmart’s 220 million weekly customers.
Co.DesignIs your clothing really sustainable? These 5 clues will tell youFashion brands are bragging about how sustainable they are—but how can you tell if they’re really making a difference?
Co.DesignNike launches a maternity line—after facing criticism for treatment of pregnant athletesThe collection is designed to take women through all the stages of pregnancy and beyond, and it’s part of Nike’s larger effort to appeal to female athletes—even when the company itself has not always supported women.
Co.DesignWill Kanye West make Gap interesting again?Gap has a lot to gain from this partnership. But what about Yeezy?
Co.DesignOld Navy is selling the cheapest cotton masks we’ve seenFor the sake of public health, this is good.
NewsArt Peck is stepping down as CEO of GapRobert Fisher, a member of the family that founded the company, is taking over for now.
Co.DesignA team of 1,000 major brands are fighting back against Amazon counterfeitsA trade group that represents Adidas, Gap, and Target accused Amazon of creating a black market of counterfeit goods.
Co.DesignH&M, Gap, and Tommy Hilfiger are pledging to clean up toxic denimThis is what our jeans need to look like if we want to save the planet.
Co.DesignThe best and worst branding of 2018Winners include Google, Uber, and the Alexandria Ocasio-Cortez campaign. Losers? Blands everywhere.
Co.DesignDid a slave make your sneakers? The answer is: probablyPrada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile Adidas, Lululemon, and Gap had the most slavery-free supply chains.
News135 companies, including Walmart and Gap, give workers time off to voteThis will involve a wide range of programs, including paid time off, days without meetings, and on-site resources for mail-in ballots, or early voting.
Innovation By DesignGap Inc. unveils its first new brand in more than a decadeGap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s sales, which have been on a downward spiral?
Co.DesignHow a warehouse fire sparked company-wide innovation at Gap Inc.With 1.3 million square feet of warehouse reduced to rubble, executives had to problem-solve on the fly, transforming the 50-year-old company’s culture.
Work LifeCompanies Like Nike & Apple Preach Empowerment But Ignore IssuesIf brands genuinely want to serve girls and women, they first need to clean up business practices at home and abroad that put girls and women at risk.
CreativityThe Gap Wins Over Instagram With This Empowering Breastfeeding AdA model who needed to breastfeed her son during a photoshoot resulted in a wonderfully human ad from the mass retailer.
ImpactJetBlue is staging a hostile takeover of Spirit. What would a merger mean for flight attendants?
Co.DesignAs temperatures skyrocket, Barcelona has devised a simple (and replicable) way to keep people cool