Media and marketing company Gannett owns USA Today, as well as many local newspaper organizations in the U.S., and U.K. (where it's known as Newsquest). Over the past year, the network has invested heavily in emerging technologies and introduced VR and AR content to its readers, from enabling them to explore the waning Salton Sea in California, to creating an augmented reality app, 321 Launch, empowering Americans to experience real-time rocket launches from the Florida coast. USA Today Network’s most ambitious project that pushed the boundaries of emerging technology in journalism was "The Wall: Unknown Stories. Unintended Consequences." It was a multimedia report that examined in unprecedented detail U.S. President Donald Trump’s campaign promise to build “a great wall” on the U.S.-Mexico border. The immersive experience encompasses virtual reality, bots, aerial and 360-degree video, documentaries, photos, podcasts, LiDAR data, exclusive reporting, and a long-form film.