Fulwell 73 is the production company behind The Late Late Show with James Corden. Based in London, the company also produces documentaries, music videos, and feature films, but made its foray into American entertainment with Corden's late-night talk show, which is executive produced by Fulwell 73 partner Ben Winston. The show trades on Corden's hammy humor, and quickly garnered buzz, earning four Emmy nominations in 2016 and becoming a fresh alternative to more mainstream competitors like Jimmy Fallon and Stephen Colbert.
Fulwell's real savvy, though, is in how it has leveraged The Late Late Show on the internet, using platforms like YouTube to launch viral segments that have grown the show's audience beyond the night owl demographic. Two of those bits, Carpool Karaoke (which has nearly a billion hits on YouTube) and Drop the Mic, were picked up for series in 2016 by Apple Music and TBS, respectively, marking the first time that late-night-inspired watercooler buzz has translated into spin-off TV shows. Now CBS is asking for more. Over the summer of 2016, the network signed a deal with Fulwell 73 to develop projects for broadcast, cable, and digital.