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Most Innovative Companies

Foursquare

Eight years after it introduced the mobile check-in, Foursquare is more focused on packaging insights about foot traffic than making mayors of us all. Through its Pilgrim technology, it can track where its opted-in users are going. Foursquare is now layering that information with its geolocation intelligence to launch tools that allow marketers from companies such as Unilever and Subway to target consumers and measure the impact of digital ads on in-store visits. In spring 2016, Foursquare demonstrated its analytics prowess by predicting the scale of Chipotle’s sales slump weeks before the earnings results were in.

Lists
2013: Local
2012: Mobile
2010: Mobile
Foursquare On The Web
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News

Retailers that close on Thanksgiving lose out, says location data

Recently, stores have made a point of keeping their doors shut on Thanksgiving–and even Black Friday–to encourage their employees and customers to spend time with their families. But taking the moral high ground comes at a cost, according to Foursquare, which gathers location data of about 50 million monthly global users of its apps and mines it … Continue reading “Retailers that close on Thanksgiving lose out, says location data”

Retailers that close on Thanksgiving lose out, says location data
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