Company | Profile
Eight years after it introduced the mobile check-in, Foursquare is more focused on packaging insights about foot traffic than making mayors of us all. Through its Pilgrim technology, it can track where its opted-in users are going. Foursquare is now layering that information with its geolocation intelligence to launch tools that allow marketers from companies such as Unilever and Subway to target consumers and measure the impact of digital ads on in-store visits. In spring 2016, Foursquare demonstrated its analytics prowess by predicting the scale of Chipotle’s sales slump weeks before the earnings results were in.