Forsman & Bodenfors

This new tool will help brands make advertising more inclusive

While more commercials are depicting a broader scope of gender identity, race, and sexual orientation, diversity behind the scenes is still lacking.

Top 5 ads of the week: LeBron believes for Nike, Truth and opioid detox

Three UK imagines smartphones of history, Volvo pumps it up with big rigs and Dolph Lungren, Ford turns an accessory into accessibility.

Nicki Minaj And Jesse Williams Tell An Epic H&M Christmas Story

John Turturro stars as Bizarro Santa in this long, strange branded tale.

P&G’s Olympic Moms Return, Uber Is Boxed In: Top 5 Ads Of The Week

Yeti somehow makes duck hunting emotional, SickKids goes all in on new fundraising, and Oxfam shows the scary side of tax loopholes.

This New Volvo Ad Shows How Important One Moment Can Be To A Lifetime

And it might just be the best car ad of the year (so far).

Sweden Lists On Airbnb, Gillette Asks Dad: The Top 5 Ads Of The Week

Netflix gets an official White House photographer for Frank Underwood, Whiskas tells a touching story, and Syoss knows who steals your hair.

Sweden Has Listed The Entire Country On Airbnb

It’s a tourism campaign, but it’s a pretty damn cool one.

LeBron Really Drives A Kia, Old Navy Hits Portlandia: The Top 5 Ads Of The Week

A bleak German Christmas story, Nick Offerman’s 45-minute silent whisky ad, and a four-year-old drives a massive Volvo truck.

Bill Nye Drops Science, Justin Timberlake Plays A Lime: The Top 5 Ads Of The Week

Dogs bring out the best in us for Pedigree, Coop’s organic food experiment, Mini rescues stranded drivers.

This Experiment Shows What Happens To Your Body When Everything You Eat Is Organic

Swedish grocery chain Coop enlisted one family, and its urine, to demonstrate the difference eating organic makes.

Ikea Salutes The Daily Heroics Of Household Objects

All hail the struggles of hooks, hangers, and the fearless toilet brush.

A New Take On The Big Booty Craze, Craig Robinson’s Super Bowl Plans: The Top 5 Ads Of The Week

Volvo’s beautiful Swedish winter, Terry Crews shaves himself for Old Spice, the NBA celebrates MLK Day, and more.

Destiny’s Epic Trailer And Serena Williams’ Wicked Workout: The Top 5 Ads Of The Week

The downward spiral of illiteracy, Led Zeppelin and Peter Dinklage in space, a Grand Slam workout, an Instagram coupon, and tractor gymkhana.

How One Retailer Used Instagram As A Modern Coupon

A department store combined social media, gaming, and discounts to attract young consumers.

Harvey Nichols And Volvo Trucks Win Film Grand Prix at Cannes

The U.K. retailer and the Muscles from Brussels beat out strong competition from Nike, Old Spice, and Honda.

Your Guide To Agency Name Pronunciations And Origins

A cheeky guide to pronouncing the names of some of the most prominent agencies is actually the second blast of moniker-themed agency navel gazing in 2013. (The other is this infographic on such names, also included here.)

Volvo Promotes Trucks Via Insane Tightrope Stunt

To show off the precision and control of its FH series of trucks, Volvo sent a world champion slackliner walking across a rope positioned between two trucks, barreling toward separate tunnels. (Spoiler alert: she lives)

Beyond TROMSÖ: How Ikea And Forsman & Bodenfors Seduce Customers

Beyond TROMSÖ: How Ikea And Forsman & Bodenfors Seduce Customers

This may surprise many U.S. consumers unfamiliar with Ikea spots, but the legendary Swedish furniture company is this year’s Advertiser of the Year at the Cannes Lions International Festival of Creativity. In a series of videos, Filip Nilsson, chief creative officer at Forsman & Bodenfors, explains his shop’s approach–and offers insights into its massive appeal.