
Since its founding in 1986, Forsman & Bodenfors has drawn attention for its quirky creative work. The Swedish agency was acquired by holding company MDC Partners in 2016 and has continued to create impressively engaging work for brands like Volvo, Uber, and H&M. F&B listed the entire country of Sweden on Airbnb as part of an elaborate tourism campaign that perfectly used the travel platform as a marketing tool, while attracting worldwide media attention.