Forerunner Ventures is a woman-run VC firm that has made big bets on e-commerce and consumer brands. It was the only firm to invest in both Dollar Shave Club and Jet.com, both of which offered billion-dollar exits in 2016. In a 2015 interview with Fast Company, founder Kirsten Green explained that she picks companies based on the experience they deliver, rather than on the product they make or their ability to offer a competitive price. She looks for companies that possess an unfaltering attention to detail: “how customers feel when they land on the home page, considering what the package looks like when it arrives in the mail,” she said. But Forerunner also made the prescient wager that, with time, big legacy brands and retailers would pay a fat price for companies that are owning digital commerce. That idea is now paying off.