FieldLevel is a private social network and matchmaking service that gives more than 135,000 high school athletes and nearly 39,000 high school coaches access to around 11,000 college coaches who are looking for their talents and qualifications. Meanwhile, college recruiters discover off-the-radar players at small or far-flung high schools who might fill a team’s needs; small college programs that used to recruit locally now field teams from across the country, just like the powerhouses with deep pockets.
In 2016, FieldLevel added women’s college basketball, volleyball, and softball, expanding its coverage beyond men’s college baseball, basketball, football, soccer, and lacrosse. The service began tapping machine learning to improve its matching algorithm for athletes searching for schools. It also introduced an auto-generated press release feature to alert local media when athletes commit to a college, giving them a shot at the exposure normally reserved for blue-chip recruits.