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Most Innovative Companies

Fenty Beauty

The World's Most Innovative Companies 2018

Launched in September 2017 in 1,600 Sephora stores across 15 countries, Rihanna's Fenty Beauty generated a reported $72 million in sales in its first full month. Offering 40 shades of foundation, Fenty incited a frenzy among options-starved beauty consumers that played out across social media (Fenty Beauty's YouTube tutorials logged 132 million views in a single month) and Sephora outlets (Fenty sales helped boost the Q3 cosmetics and perfume sales of LVMH—both Fenty and Sephora’s parent company—by 17%.)

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2018: Style
Data
headquarters: San Francisco, CA
Fenty Beauty On The Web
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