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Most Innovative Companies

Fenty Beauty

Launched in September 2017 in 1,600 Sephora stores across 15 countries, Rihanna's Fenty Beauty generated a reported $72 million in sales in its first full month. Offering 40 shades of foundation, Fenty incited a frenzy among options-starved beauty consumers that played out across social media (Fenty Beauty's YouTube tutorials logged 132 million views in a single month) and Sephora outlets (Fenty sales helped boost the Q3 cosmetics and perfume sales of LVMH—both Fenty and Sephora’s parent company—by 17%.)

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2018: Style
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headquarters: San Francisco, CA
Fenty Beauty On The Web
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Rihanna’s Fenty Beauty line is as diverse as you imagined it would be

It should come as little surprise that Rihanna’s much-awaited beauty brand will cater to deeper skintones from the get-go, with a reported 40 shades of foundation at launch, according to Vibe. That’s a formidable shade range for any brand—let alone a new one—which means Fenty will offer more shades than countless established, high-end brands, even amongst the more inclusive set. SO INTERNATIONAL. 9.8.17 … Continue reading “Rihanna’s Fenty Beauty line is as diverse as you imagined it would be”

Rihanna’s Fenty Beauty line is as diverse as you imagined it would be
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