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Facebook is an American social network and technology company founded in 2004 by Harvard roommates Mark Zuckerberg, Chris Hughes, Eduardo Saverin, Dustin Moskovitz, and Andrew McCollum. The platform originally allowed users to create profiles and post updates to friends when it launched on college campuses. It quickly became known for colloquialisms like "Friending" and its famous Like button, and added messaging and photo and video sharing capabilities. But in the past 12 years, Facebook has grown into a robust advertising platform, is spearheading initiatives to provide Internet access in developing countries, and is even venturing into artificial intelligence and virtual reality. Led by CEO Zuckerberg, Facebook has ballooned to include more than a billion daily active users--most of whom access the platform via its mobile app. Meanwhile, Facebook's Messenger app (which the company split off from the main Facebook app) has blossomed into an 800-million-user platform of its own. High-profile acquisitions like 2012's purchase of Instagram (which boomed to 400 million users under Facebook ownership) and 2014's purchases of WhatsApp and Oculus VR have only broadened Facebook's reach and influence as a social platform and technology heavy hitter. Next up is virtual reality. Oculus Rift--the groundbreaking headset that will finally ship to consumers 2016--will give Facebook a shot at being the defining player in the next era of computer interfaces.


For not letting size get in the way of acting like a startup

The company's competitive advantage in 2016:

A dominating social platformPowerful monetization of the platform through advertising and other means

The biggest challenges standing in this company's way in 2016:

Market penetration in its existing major markets is already very high

What to look out for:

Launch of Oculus Rift VR headsetFurther news about Aquila, Facebook's project to build drones that can shoot Internet down to Earth via laserPossible changes to its initiative to bring connectivity to new markets that has faced criticism in countries such as India

Top tip for getting a job at this company:

Be prepared to write code on a whiteboard during your interview

Top perks for employees:

Excellent parental leave policyEndless options for free foodOn-site haircuts, oil changes, etc.Rooftop park atop new Frank Gehry building in Menlo Park, CA

Social media handles:

Twitter: @facebookInstagram: @facebookFacebook:

  • 01 BuzzFeed

    For shaking up media across the globe
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  • 02 Facebook

    For not letting size get in the way of acting like a startup
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  • 03 CVS Health

    For becoming a one-stop health shop
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  • 04 Uber

    For hustling corporate business
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  • 05 Netflix

    For giving unexpected audiences exactly what they want
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  • 06 Amazon

    For evolving from commerce to cool cloud services
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  • 07 Apple

    For acing its China test
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  • 08 Alphabet

    For finding a better way to bet big
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  • 09 Black Lives Matter

    For turning the conversation about race into results
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  • 10 Taco Bell

    For combining corn, beans, meat, and cheese into genius
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  • 11 Robinhood

    For removing all the barriers to stock trading
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  • 12 Universal Studios

    For breaking the box-office record with canny casting and marketing
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  • 13 Huawei

    For taking the upper hand in the global mobile competition
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  • 14 Cyanogen

    For offering a more open, customizable version of Android
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  • 15 InMobi

    For making mobile ads you actually want to see
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  • 16 Novocure

    For attacking tumors with electricity
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  • 17 Bristol-Myers Squibb

    For treating tumors with T cells
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  • 18 Amgen

    For making cancer therapy go viral
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  • 19 Spotify

    For finding the beat in the data
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  • 20 GE

    For leading the industrial Internet of Things
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  • 21 Warby Parker

    For prescribing social good at home
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  • 22 Riot Games

    For being in an e-sports league of its own
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  • 23 Farfetch

    For putting the world's best boutique-fashion retailers on a global stage
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  • 24 Everlane

    For matching our clothes to our values
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  • 25 Kit and Ace

    For designing luxe casual wear from next-generation performance fabrics
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  • 26 Slack

    For becoming the creative home of our work lives
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  • 27 Rethink Robotics

    For bringing precision to robotic automation
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  • 28 SoulCycle

    For cultivating a nation of spinning enthusiasts
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  • 29 Sixteen String Jack Productions

    For inspiring action along with comedic outrage
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  • 30 SANAA

    For upping the ante on architectural biomimicry
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  • 31 Airbnb

    For democratizing authentic, local travel experiences
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  • 32 Generator

    For making hosteling hip
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  • 33 BeMyGuest

    For taking Asian travelers off the beaten path
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  • 34 Social Capital

    For building a 21st-century change agent
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  • 35 Hudl

    For changing the game with mobile video
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  • 36 Box

    For becoming the backbone of major businesses
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  • 37 Fitbit

    For taking health tracking mainstream
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  • 38 Snapchat

    For creating a vibrantly addictive alternative to traditional TV
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  • 39 Sama

    For redefining what it means to be a not-for-profit business
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  • 40 Midroll Media

    For transforming podcasting from passion to phenomenon
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  • 41 Affirm

    For offering credit that doesn't suck
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  • 42 Earnest

    For building a better student loan
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  • 43 Aspiration

    For using transparency to rebuild trust in banks
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  • 44 Vail Resorts

    For creating the ultimate travel loyalty program
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  • 45 Noora Health

    For improving the lives of surgery patients in India
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  • 46 Shyp

    For eliminating the hassle from sending packages
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  • 47 Shopify

    For enabling businesses to pursue retail everywhere
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  • 48 Babbel

    For helping anyone hablar como un local
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  • 49 Jaunt

    For becoming the first VR media company
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  • 50 Hasbro

    For mastering the modern art of corporate storytelling
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Google, Twitter, Tencent, Line
Cofounder and CEO Mark Zuckerberg
COO Sheryl Sandberg
CTO Mike Schroepfer
$276 billion
public or private
Over 1 billion daily active users
Menlo Park, CA

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