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Most Innovative Companies

E La Carte

The World's Most Innovative Companies 2015To research his business idea—an in-restaurant tablet for ordering—E la Carte founder Rajat Suri dropped out of MIT and waited tables at a local restaurant. One day some former classmates walked in. "I had to serve them," remembers Suri. "There was an awkward silence, and I could see them thinking that they better study harder or else this would be them one day." But Suri came out just fine: He developed a tablet for restaurant tables called Presto that increases sales by up to 25%—so much so that Applebee’s ordered 100,000 of them, and Johnny Rockets is now using them at 200 restaurants.
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