CreativityTop 5 Ads Of The Week: Wind-powered beer, candy-flavored Broadway, space nacho fries, receipt rap, and CRYSTALSThe week before Super Bowl week is a good one indeed.
CreativityGoogle’s Oscar Night Ads Aim For A More Human Side Of A Tech FutureGoogle Assistant and Google Nest are making lives easier, one privacy concern at a time.
CreativityTarget’s Galaxy Far, Far Away, Ikea’s Literary Critic: The Top 5 Ads Of The WeekTime to redecorate with Houzz, the shock and awe of heart disease, and Nike gets motivated in Korea.
CreativityNike Plays Pick-Up, Harvey Nichols Spotlights Shoplifters: The Top 5 Ads Of The WeekU.K. retailer Harvey Nichols does some shoplifting, Samsung gets surfing, and Cornetto shows both sides of love.
CreativityYou Control This New VW Ad By Making Your Own Ridiculous Car NoisesVroom-vroom, screeeeeeeech!
CreativityTaco Bell Goes Anti-Social, Doesn’t Want You To Share Its New Nachos, Or This AdThe ol’ reverse psychology snack marketing trick.
CreativityTaco Bell Wants You To Defect From Behind The Iron Arches For BreakfastThe brand channels the Cold War and 1984 in its fight for morning market share.
CreativityWatch These Awesome Old Ladies Yell Misconceptions About Diesel Cars For VolkswagenSomeone give these three a reality show already.
CreativityTarget Created A Live Imagine Dragons Show During The GrammysThe brand bought an entire commercial break to push the boundaries of content marketing in a very interesting direction.
CreativityMophie Goes Biblical For Its First Super Bowl AdThe mobile charger brand knows it can be end times when your battery dies.
CreativitySprint Says Sorry For The Screaming Sheep In Its Super Bowl TeaserThe brand asks AT&T and Verizon to watch its full big game ad for a real apology.
CreativityAn Adorable Mop Dog Stars In Dr. Pepper’s Tear-Jerking New AdThat’s the message the brand’s new ad sends to anyone with a heart and a thirst.
CreativityVW Strapped Dozens Of GoPros To a New GTI For A Stunt-Tastic Choose-Your-Own-AdventureThis makes running everyday errands look epic.
CreativityThe New VW.com Takes A Page From Online Dating To Help You Find A CarThe automaker goes beyond a glorified brochure to set you up on a date with the ideal car–one you can actually get.
CreativityTaco Bell Recruits Ronald McDonalds To Pitch New Breakfast MenuIt’s not exactly the man with the big red shoes but it’s still pretty funny.
CreativityForget Feature-Bragging, New HTC Campaign Just Says “Ask the Internet”The brand wants to rise above the feature fray and makes a major marketing bet on its web reputation. HTC’s vice president of marketing Erin McGee talks about the new strategy.
CreativityWith A New App, Esurance Promises To Tell You Tomorrow’s Gas Price TodayThe brand’s new online Fuelcaster tool predicts whether gas prices will rise or fall in the next 24 hours.
CreativityNetflix Wants To Bring Everyone Together For HolidaysIt’s a classic Christmas tale of family, food, merriment … and streaming.
CreativityThe First Instagram Ad “Worked,” But What Do Brands Do Now?The numbers say that Michael Kors’s much derided Instagram ad–the first of its kind–was a success. But how, if at all, can brands really use Instagram effectively as a paid ad platform?
CreativityA New App Means Never Getting Burned By Burned Popcorn AgainA new iPhone app helps you prevent microwave popcorn from getting burned better than any automatic preset could.
Co.DesignMillions of plastic COVID-19 tests end up in landfills. This biodegradable test could be a game-changer