Most Innovative Companies

Deutsch LA

Lists

2014: Advertising

Stories about Deutsch LA

Top 5 Ads Of The Week: Wind-powered beer, candy-flavored Broadway, space nacho fries, receipt rap, and CRYSTALS

The week before Super Bowl week is a good one indeed.

Top 5 Ads Of The Week: Wind-powered beer, candy-flavored Broadway, space nacho fries, receipt rap, and CRYSTALS

Google’s Oscar Night Ads Aim For A More Human Side Of A Tech Future

Google Assistant and Google Nest are making lives easier, one privacy concern at a time.

Google’s Oscar Night Ads Aim For A More Human Side Of A Tech Future

Target’s Galaxy Far, Far Away, Ikea’s Literary Critic: The Top 5 Ads Of The Week

Time to redecorate with Houzz, the shock and awe of heart disease, and Nike gets motivated in Korea.

Target’s Galaxy Far, Far Away, Ikea’s Literary Critic: The Top 5 Ads Of The Week

Nike Plays Pick-Up, Harvey Nichols Spotlights Shoplifters: The Top 5 Ads Of The Week

U.K. retailer Harvey Nichols does some shoplifting, Samsung gets surfing, and Cornetto shows both sides of love.

Nike Plays Pick-Up, Harvey Nichols Spotlights Shoplifters: The Top 5 Ads Of The Week

You Control This New VW Ad By Making Your Own Ridiculous Car Noises

Vroom-vroom, screeeeeeeech!

You Control This New VW Ad By Making Your Own Ridiculous Car Noises

Taco Bell Goes Anti-Social, Doesn’t Want You To Share Its New Nachos, Or This Ad

The ol’ reverse psychology snack marketing trick.

Taco Bell Goes Anti-Social, Doesn’t Want You To Share Its New Nachos, Or This Ad

Taco Bell Wants You To Defect From Behind The Iron Arches For Breakfast

The brand channels the Cold War and 1984 in its fight for morning market share.

Taco Bell Wants You To Defect From Behind The Iron Arches For Breakfast

Watch These Awesome Old Ladies Yell Misconceptions About Diesel Cars For Volkswagen

Someone give these three a reality show already.

Watch These Awesome Old Ladies Yell Misconceptions About Diesel Cars For Volkswagen

Target Created A Live Imagine Dragons Show During The Grammys

The brand bought an entire commercial break to push the boundaries of content marketing in a very interesting direction.

Target Created A Live Imagine Dragons Show During The Grammys

Mophie Goes Biblical For Its First Super Bowl Ad

The mobile charger brand knows it can be end times when your battery dies.

Mophie Goes Biblical For Its First Super Bowl Ad

Sprint Says Sorry For The Screaming Sheep In Its Super Bowl Teaser

The brand asks AT&T and Verizon to watch its full big game ad for a real apology.

Sprint Says Sorry For The Screaming Sheep In Its Super Bowl Teaser

An Adorable Mop Dog Stars In Dr. Pepper’s Tear-Jerking New Ad

That’s the message the brand’s new ad sends to anyone with a heart and a thirst.

An Adorable Mop Dog Stars In Dr. Pepper’s Tear-Jerking New Ad

VW Strapped Dozens Of GoPros To a New GTI For A Stunt-Tastic Choose-Your-Own-Adventure

This makes running everyday errands look epic.

VW Strapped Dozens Of GoPros To a New GTI For A Stunt-Tastic Choose-Your-Own-Adventure

The New VW.com Takes A Page From Online Dating To Help You Find A Car

The automaker goes beyond a glorified brochure to set you up on a date with the ideal car–one you can actually get.

The New VW.com Takes A Page From Online Dating To Help You Find A Car

Taco Bell Recruits Ronald McDonalds To Pitch New Breakfast Menu

It’s not exactly the man with the big red shoes but it’s still pretty funny.

Taco Bell Recruits Ronald McDonalds To Pitch New Breakfast Menu

Forget Feature-Bragging, New HTC Campaign Just Says “Ask the Internet”

The brand wants to rise above the feature fray and makes a major marketing bet on its web reputation. HTC’s vice president of marketing Erin McGee talks about the new strategy.

Forget Feature-Bragging, New HTC Campaign Just Says “Ask the Internet”

With A New App, Esurance Promises To Tell You Tomorrow’s Gas Price Today

The brand’s new online Fuelcaster tool predicts whether gas prices will rise or fall in the next 24 hours.

With A New App, Esurance Promises To Tell You Tomorrow’s Gas Price Today

Netflix Wants To Bring Everyone Together For Holidays

It’s a classic Christmas tale of family, food, merriment … and streaming.

Netflix Wants To Bring Everyone Together For Holidays

The First Instagram Ad “Worked,” But What Do Brands Do Now?

The numbers say that Michael Kors’s much derided Instagram ad–the first of its kind–was a success. But how, if at all, can brands really use Instagram effectively as a paid ad platform?

The First Instagram Ad “Worked,” But What Do Brands Do Now?

A New App Means Never Getting Burned By Burned Popcorn Again

A new iPhone app helps you prevent microwave popcorn from getting burned better than any automatic preset could.

A New App Means Never Getting Burned By Burned Popcorn Again

Impact

The pandemic inspired a new wave of conscious consumerism—but only temporarily

How easy will it be to update the COVID vaccine if the virus mutates too much?

21 reasons to hope in 2021

News

Chobani offers workers paid time off to get coronavirus vaccines

Ava DuVernay and Array will make exclusive audio series for Spotify

Taking on additional responsibilities at work? You’re not alone

Co.Design

Want to succeed in design and business? Support women

You see salad but think fries: Why this new lettuce branding looks like fast food

Grocery stores were already in flux. The pandemic could change them forever

Work Life

‘He’s like Tony Stark and she’s like my mom’: How workplace praise diverges between men and women

A 5-point plan for becoming the best mentor you can be

4 steps companies should take in the aftermath of January 6