Cycle Media is a burgeoning marketing and content creation conglomerate, which consists of the ad agency Laundry Service and the distributed publisher Cycle. In 2015, Wasserman acquired Laundry Service, which incubated and then spun out the influencer marketing and media network Cycle. In 2017 Wasserman placed the two under the umbrella of a new entity, Cycle Media. "We have creative, production, distribution, and talent management all in one place," says CEO Jason Stein. "That's what makes us unique." The new holding company has a goal of building a stable of digital media properties spanning sports, music, women's interests, and more. Its content studio produces shows that have attracted large audiences online such as the NBA talk show Buckets and Last Table, a Dinner for Five-style roundtable of cultural tastemakers discussing pop culture. Meanwhile, Laundry Service is the creative agency of record for Papa John's, and Cycle has leveraged its cultural cachet to win a deal with ESPN to collaborate on digital content and original programming, as well as work with Lincoln and Capitol Records.