Current TV

Current TV: Shaping a Brand Through the Presidential Election

Veteran broadcaster David Bohrman has long tinkered with novel ways of delivering the news. Now, as Current TV’s president, he’s using the presidential election to harness and motivate an interactive viewership.

With The Gavin Newsom Show, California’s Lt. Gov. Raises The Bar For Political TV

Gavin Newsom, lieutenant governor of California and former San Francisco mayor, turned heads when he launched his own political talk show on Current TV. His goal? To move political TV beyond Sunday-morning scream-a-thons and instead foster dialogue with “doers” like Google’s Sergey Brin.

An Ingenious, Radical Branding Campaign, Lost In Current TV’s Woes

David Bohrman Takes Over Current TV As President

At just 28, Jason Silva is thinking about DEATH – a lot

Jason Silva: How Do You Retain and Nurture Talent?

Government 2.0: Can President-Elect Obama Take What He’s Learned On The Road to The Beltway?

Government 2.0?