CrossFit

What are CEOs like Audrey Gelman or Greg Glassman giving up when they resign?

Many CEOs have stepped down in recent weeks, preserving their financial stake in the company while avoiding having to overhaul internal culture.

CrossFit CEO Greg Glassman apologizes for ‘FLOYD-19’ tweet after getting dumped by Reebok

Glassman named the assertion that racism is a critical public health issue “Floyd-19.”

Surprise marketing discovery! Most successful brands don’t actually keep customers happy

Brands such as Crossfit, Netflix, and Tinder don’t keep you coming back with happiness.

Jazzercise Has A Hardcore New Logo To Shake The ’80s Vibe

How Reebok Became The Brand For Crossfit Junkies

3 Unexpected Pricing Lessons From Crossfit

You might not be selling a musclebound lifestyle, but the Crossfit business model–knowing their customer, charging for big results, and being unexpectedly valuable–has some beefy lessons for any brand.

5 Completely Insane Portraits Of CrossFitters

So much sweat.

Should You Be Eating Like A Caveman, Or Has Your Stomach Evolved?

A new book is targeting misconceptions about prehistoric humanity–including the idea that a diet without bread, dairy, or sweets is healthier for us.

How Does P90X Make So Much Money Selling Age-Old Fitness Advice?

Fitness phenom P90X has sold more than 3 million DVDs since its 2004 debut–and this December, sales will surely rise with the holiday release of P90X2.