Launched in 2012 as a YouTube channel, Copa90 has evolved to become a global soccer media company for the 21st century. Leading with social media--YouTube, Snapchat shows, and more--the company has redefined what sports media can be through its fan-focused soccer coverage. The World Cup 2018 in Russia cemented its place among younger fans as the best place to get not only coverage of the game but also the culture. To go with its blanket coverage across all social platforms, there was a Copa90 House fan experience in Moscow; a Copa90 beer; major sponsorship deals with Puma, Heineken, Uber, and more; a broadcast deal with Telemundo; and a publishing one with Penguin. Copa90 has also become one of the favorites of players of that very generation, with popular shows like FIFA & Chill, Comments Below, and Derby Days short docs. Abby Wambach is signed on as a Copa90 correspondent for the women's World Cup in 2019.