Converse

Kamala Harris made a splash in Converse. Can the company keep the magic going?

The legendary sneaker brand has a new strategy. Step one: Create culture, not ads.

Converse is quietly reinventing one of America’s most iconic sneakers

A new line of Chuck Taylors made from upcycled jeans is just the beginning of Converse’s efforts to rethink its most famous design around sustainability.

Nike is launching a guide to sustainability for brands–get it here

“Given the existential threat, no one brand is going to solve it on their own.”

Converse’s plot to take back basketball–with help from Nike

Converse built one of the first basketball shoes in 1917. Today, it’s launching its first new performance design in years.

Watch out Converse! Allbirds just dropped some high tops

These are the first shoes that carry Allbirds’ new sole, made from sustainably sourced sugar.

Converse finally designs winter-proof Chuck Taylors

With Mountain Club, Converse embraces the utilitarian zeitgeist–and keeps your feet dry, too.

Tyler, the Creator is in full bloom

Tyler, the Creator is an exuberant rap star and a thoughtful polymath working across fashion, animation, and film. WarnerMedia, Nike, and Sony have hopped aboard. Are you ready to ride?

“Stranger Things”‘ Millie Bobby Brown is in full GIF mode for new Converse ad

WHAT: A new back-to-school ad for Converse starring Stranger Things‘ Millie Bobby Brown. WHO: Converse, Big Spaceship WHY WE CARE: While her character Eleven didn’t get much screen time in the Comic-Con trailer for Stranger Things‘ season two, here Brown gets giphy with the cornucopia of teen emotions tied to the start of a new school … Continue reading ““Stranger Things”‘ Millie Bobby Brown is in full GIF mode for new Converse ad”

How This Skateboarding Icon Built An Empire From Feeling Like “This Is The End”

Steve Berra’s hyphenated career stretches across skateboarding, film, creative agency work, and beyond. His secret? Thinking that none of it will last.

Converse Made Four Short Music Docs Following Unsigned Artists At Legendary Studios

The latest Rubber Tracks project pairs unknowns with stars like Mark Ronson at Abbey Road, Sunset Sound, Tuff Gong, and more.

Fake Presidents For Chrysler, Intel Powers Lady Gaga’s Bowie: Top 5 Ads Of The Week

Asics wants it more, Android’s PES fingerprints, and Converse’s split-screen Valentine’s Day.

Why Converse Gives Chuck Taylor Fans Control Of The Brand

Brand vice president-general manager Geoff Cottrill talks about why free studio time for musicians is great advertising, and more.

Why Converse Turned Patti Smith’s Chuck Taylors Into A Piece Of Art

The brand’s new “Made by you” campaign uses portraits of famous and everyday Chucks to celebrate creative expression.

Ralph Lauren Forced To Destroy Its Converse Ripoffs

How Converse Supports Musicians Without The Brand-Sponsor Ick Factor

You can’t buy cool, and if you try, you’ll get called out. Here’s how Converse mastered the art of authentic marketing with a slice of its core audience: musicians.

Behind Converse’s Musical Collaboration With The Clash’s Mick Jones and Paul Simonon, Frank Ocean, and Diplo

As part of Converse’s ongoing Three Artists One Song campaign, The Clash’s Mick Jones and Paul Simonon created a song with producer Diplo and singer Frank Ocean. Jones, Simonon, Diplo, and Converse’s Geoff Cottrill talked to Co.Create about their approach to the collaboration.

Punk-Rock Branding: The Clash Teams With Converse For Three Artists, One Song

David Bowie for Lincoln. Iggy Pop for Royal Caribbean. And now the Clash for Converse. Is big-name advertising death or glory for punk rock stars?

How This Group Of London Hackers Made Musical Instruments From Converse All Stars

What do you get when you put a crowd of creative Londoners in a garage with DIY speaker kits and Converse All Stars sneakers? Musical instruments made from Chucks.

Converse All Stars Get The Margiela Treatment

In the continued reinvention of the classic sneaker, Maison Martin Margiela makes it a slam dunk–into white paint.