Most Innovative Companies


Color (previously Color Genomics) is a health startup founded by former Twitter and Google engineers and a physician-researcher. Color is making it easier and cheaper than ever before to get a genetic test. In 2016, it added tests for an additional eight different types of cancer, and now analyzes 30 genes. What stands out is that the test is relatively cheap—$249—meaning that customers can pay out of pocket and avoid the hassle of health insurance (sometimes these tests aren't covered, leaving patients with huge and unexpected out-of-pocket costs). Color is also making quick work of selling to employers, including Visa, Slack, Opentable, and Medium, which are further subsidizing the cost of these tests.

2017: Biotech
headquarters: Burlingame, California
Color On The Web
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