NewsCoca-Cola, PepsiCo, and Nestlé lead the ’10 worst plastic polluters’ of 2020Break Free From Plastic says multinational corporations are pumping out so many single-use plastics that harmful plastic production could double by 2030.
Co.DesignA brief history of Tab, the iconic diet soda that’s headed to the graveyardAfter more than 50 years on the market, Coca-Cola is dropping Tab. Here’s a look back at its rise and fall.
NewsCoke is killing 200 brands: Here’s the list of canceled products announced so farIconic drinks like Tab will soon be no more.
CreativityThe Facebook ad boycott has to be indefinite to actually workUnilever, Diageo, Coca-Cola, Starbucks, and other marketers ditching the social network is great PR, but there needs to be more to have any real impact.
NewsObesity researchers say Coke and Pepsi should stop targeting communities of color with adsBlack children and teens see more than twice as many sugary drink ads (256 and 331 ads per year) as their white counterparts.
Co.DesignSee famous logos get reimagined for the coronavirus ageLogos look a little different when they practice social distancing.
Co.DesignDisposable plastic is bad for the environment, but is it illegal? Coca-Cola and Pepsi are about to find outA landmark suit filed in California is putting some of the biggest producers of plastic on trial.
Co.DesignIt’s stupidly easy to get people to drink less sodaAs it turns out, it’s easier to impact public health than you’d think.
CreativityHow Coke got Jonah Hill and Martin Scorsese to launch Coke Energy at the Super BowlThe brand didn’t use celebrity bingo to launch its newest product.
NewsCoca-Cola’s Insiders Club is already full. Maybe read the fine print before joining the wait listCoke is offering a new curated subscription box. Will it sizzle or fizzle?
ImpactThese new Coke and Bud packages ditch plastic six-pack rings for cardboard carriersCoca-Cola and AB InBev will begin rolling out the new carriers in Europe next year.
Co.DesignCoca-Cola, Nestlé, and PepsiCo are the world’s biggest plastic polluters—againHere’s an idea: If they’re not going to change it, make them pay for it.
ImpactDasani’s new water vending machine is BYOB (bring your own bottle)As part of a plan to reduce its plastic waste footprint, bottled water giant Dasani is rolling out a new way to pay to hydrate yourself: a machine that dispenses water (or seltzer), but only if you already have a bottle.
TechMore product placements may come to Netflix (but don’t call them ads)Stranger Things’ big product tie-ins could be a blueprint for future hits, even if Netflix doesn’t charge brands for the opportunity.
CreativityBottled water’s next trick is making the bottle disappearWater now offers minerals, protein, even fiber. Its next job? Making us feel less bad about the container it comes in.
CreativityThese are the 10 most visible brands in Netflix’s ‘Stranger Things’ season threeThe nostalgic thriller’s brand bandwagon includes Burger King, Coca-Cola, Pentax, Reebok, Adidas, and more.
CreativityNetflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’At first it was charming, but the many branded tie-ins to the Netflix hit are turning the show’s charm upside-down.
Co.DesignThe logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them beforeCan you identify famous logos from above? Here’s an amusing quiz to kill five minutes of your work day.
CreativityWhy Coca-Cola chose to relive the New Coke disaster for Netflix’s “Stranger Things”Coca-Cola SVP strategic marketing Geoff Cottrill says a cultural moment like this is a unique opportunity too great to pass up.
NewsNew Coke returns with Stranger Things: Here’s how to get your limited-edition canCoca-Cola’s failed experiment is back, thanks to Netflix’s hit TV show.
ImpactI spoke to 99 big thinkers about what our world after coronavirus might look like: This is what I learned