Most Innovative Companies

Coca-Cola

Lists

2013: Top 50

2011: Music

Stories about Coca-Cola

What really killed Honest Tea—and what it means for mission-driven brands

The demise of Honest Tea shows how even a successful mission-based brand can fall apart.

Refillable soda bottles used to be the norm. Can they come back?

Coca-Cola says that by the end of the decade it will sell a quarter of its drinks in refillable packaging—a big step toward curbing plastic pollution. What would it take to have refillable bottles everywhere?

Refillable soda bottles used to be the norm. Can they come back?

The trolliest drop this year uses illegal logos from Coca-Cola, Walmart, Tesla, and Microsoft

These unlicensed F1 jackets by creative studio MSCHF are bait to trademark attorneys everywhere.

The trolliest drop this year uses illegal logos from Coca-Cola, Walmart, Tesla, and Microsoft

Tokyo 2020: With no spectators, local sponsors lose out

Domestic sponsors such as Asics, Canon, and EY Japan, have pumped more than $3 billion into the games. But these sponsorship agreements depend on in-person marketing opportunities that are no longer viable.

Tokyo 2020: With no spectators, local sponsors lose out

Cristiano Ronaldo’s simple move during a press conference hurts Coke’s bottom line

Cristiano Ronaldo moves Cokes during a press conference. The company’s market value plummets.

Cristiano Ronaldo’s simple move during a press conference hurts Coke’s bottom line

Burger King goes green with eco-friendly packaging

The fast-food chain is piloting a green packaging program for items customers use most, including fries containers, Whopper wrappers, lids, and napkins.

Burger King goes green with eco-friendly packaging

Coke, Delta, Aflac, and other Georgia companies face boycott threats amid voting restrictions

Companies based in Georgia are being pressured to take a stronger stance against efforts by state Republicans to make it harder to vote.

Coke, Delta, Aflac, and other Georgia companies face boycott threats amid voting restrictions

Mountain Dew debuts Rise, an energy drink designed to replace your morning coffee

Sorry Starbucks. The Dew is coming.

Mountain Dew debuts Rise, an energy drink designed to replace your morning coffee

Coke’s newest bottle is made from paper

The company is testing alternatives to replace the millions of tons of plastic it uses every year.

Coke’s newest bottle is made from paper

Why Sprite is ditching green bottles

A switch to clear plastic makes recycling easier.

Read about this new beverage if you never want to sleep again

Coca-Cola today unveiled Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar in the United States.

Read about this new beverage if you never want to sleep again

Coca-Cola, PepsiCo, and Nestlé lead the ’10 worst plastic polluters’ of 2020

Break Free From Plastic says multinational corporations are pumping out so many single-use plastics that harmful plastic production could double by 2030.

Coca-Cola, PepsiCo, and Nestlé lead the ’10 worst plastic polluters’ of 2020

A brief history of Tab, the iconic diet soda that’s headed to the graveyard

After more than 50 years on the market, Coca-Cola is dropping Tab. Here’s a look back at its rise and fall.

A brief history of Tab, the iconic diet soda that’s headed to the graveyard

Coke is killing 200 brands: Here’s the list of canceled products announced so far

Iconic drinks like Tab will soon be no more.

Coke is killing 200 brands: Here’s the list of canceled products announced so far

The Facebook ad boycott has to be indefinite to actually work

Unilever, Diageo, Coca-Cola, Starbucks, and other marketers ditching the social network is great PR, but there needs to be more to have any real impact.

The Facebook ad boycott has to be indefinite to actually work

Obesity researchers say Coke and Pepsi should stop targeting communities of color with ads

Black children and teens see more than twice as many sugary drink ads (256 and 331 ads per year) as their white counterparts.

Obesity researchers say Coke and Pepsi should stop targeting communities of color with ads

See famous logos get reimagined for the coronavirus age

Logos look a little different when they practice social distancing.

See famous logos get reimagined for the coronavirus age

Disposable plastic is bad for the environment, but is it illegal? Coca-Cola and Pepsi are about to find out

A landmark suit filed in California is putting some of the biggest producers of plastic on trial.

Disposable plastic is bad for the environment, but is it illegal? Coca-Cola and Pepsi are about to find out

It’s stupidly easy to get people to drink less soda

As it turns out, it’s easier to impact public health than you’d think.

It’s stupidly easy to get people to drink less soda

How Coke got Jonah Hill and Martin Scorsese to launch Coke Energy at the Super Bowl

The brand didn’t use celebrity bingo to launch its newest product.

How Coke got Jonah Hill and Martin Scorsese to launch Coke Energy at the Super Bowl

Impact

Product returns are wasteful for companies and the planet. Here’s how to change that

Why the cryptocurrency price collapse offers hope for slowing climate change

Thousands of oil and gas assets are at risk of becoming stranded—and you might own them

News

Why Jones Road is paying customers to post TikToks about its products

Houston NRA protesters send a powerful message to the gun lobby in the wake of school massacre

Loneliness, social isolation, and financial exploitation can go hand in hand for older adults

Co.Design

This tiny defibrillator turns your neighborhood into a communal ER

22 apps designers can’t live without

The fascinating story behind the making of Margaret Atwood’s ‘Unburnable Book’

Work Life

How to make better and faster decisions when you are struggling to keep up

POV: Why we should retire traditional performance reviews

8 tips for starting to build your first board of directors