Coca-Cola

These new Coke and Bud packages ditch plastic six-pack rings for cardboard carriers

Coca-Cola and AB InBev will begin rolling out the new carriers in Europe next year.

Coca-Cola, Nestlé, and PepsiCo are the world’s biggest plastic polluters—again

Here’s an idea: If they’re not going to change it, make them pay for it.

Dasani’s new water vending machine is BYOB (bring your own bottle)

As part of a plan to reduce its plastic waste footprint, bottled water giant Dasani is rolling out a new way to pay to hydrate yourself: a machine that dispenses water (or seltzer), but only if you already have a bottle.

More product placements may come to Netflix (but don’t call them ads)

Stranger Things’ big product tie-ins could be a blueprint for future hits, even if Netflix doesn’t charge brands for the opportunity.

Bottled water’s next trick is making the bottle disappear

Water now offers minerals, protein, even fiber. Its next job? Making us feel less bad about the container it comes in.

These are the 10 most visible brands in Netflix’s ‘Stranger Things’ season three

The nostalgic thriller’s brand bandwagon includes Burger King, Coca-Cola, Pentax, Reebok, Adidas, and more.

Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’

At first it was charming, but the many branded tie-ins to the Netflix hit are turning the show’s charm upside-down.

The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before

Why Coca-Cola chose to relive the New Coke disaster for Netflix’s “Stranger Things”

Coca-Cola SVP strategic marketing Geoff Cottrill says a cultural moment like this is a unique opportunity too great to pass up.

New Coke returns with Stranger Things: Here’s how to get your limited-edition can

The latest giant to design its own font? The U.S. government

Public Sans is the new typeface of the United States.

Starbucks and McDonald’s are testing these radical cups of the future

A coalition of some of the biggest brands on the planet just awarded $1 million to 12 companies trying to build a cup that’s easy to recycle. Here are the finalists.

It’s not just Google or Facebook: The freezer aisle is ad targeting you now

Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy.

The best and worst branding of 2018

Winners include Google, Uber, and the Alexandria Ocasio-Cortez campaign. Losers? Blands everywhere.

This sparkling water is the first drink to get its fizz from CO2 captured from the atmosphere

In Switzerland, a bottling plant owned by Coca-Cola is finding commercial applications for new climate capture technology.

Coca-Cola sits in unexpected spotlight of Ford-Kavanaugh hearing

Report: Coke may be planning cannabis drinks, but don’t expect to catch a buzz

Coca-Cola buys Moxie in a bold beverage exit that only took 142 years

Kick off the World Cup with Nike, Adidas, Budweiser, and more

Celebrate the world’s biggest commercial….er, soccer tournament by watching some of the best World Cup ads so far.