Company | Profile
When Casper launched in 2014, it surprised everybody by taking the Warby Parker direct-to-consumer model and applying it to the mattress industry. Casper developed a sleek box that would be delivered to the customer’s doorstep containing the mattress they ordered online. The brand made a splash on social media, releasing a series of creative Snapchat and Instagram stories. The company has changed the way that consumers expect to buy a mattress, but it has also expanded the range of products that can be disrupted by the digital, direct-to-consumer model.