The Carnival Corporation is the world's largest travel leisure company, with a combined fleet of more than 100 vessels. Founded in 1972 by Ted Arison, the brand combined a Las Vegas-style experience with luxury on the high seas. Their largest brand, Carnival Cruise Line, is so massive, its 25 vessels account for 21.1% of the world market share for cruises. Carnival's other nine sub-brands, which include Princess Cruises and P&O Cruises, account for another 26%. In total, half of all the money spent by cruise tourists is spent on Carnival Corporation ships.
In essence, it's the Disneyland of the sea—not to be confused with Disney Cruise Line, a direct competitor. That's why in 2017, the company is borrowing the idea behind Disney's MagicBand technology to bring a next-generation guest experience to Carnival ships. Carnival’s wearable tech could allow it to tie passengers to their data (like the number of times they swam in a pool, or how many photos they had taken of them on board) in previously impossible ways.