CAA

Squishmallows has a firm plan to become the next Hello Kitty

The popular plump plushies are one of the hottest toys on the market. To develop a Hello Kitty-like ubiquity, it needs its fans to create its story.

Fired your agent? No problem! How TV writers are helping each other find work

After the negotiations between the Writers Guild of America West and the Association of Talent Agencies failed to produce a new code of conduct, writers fired their agents–and then worked to support one another.

Hollywood writers amp up their fight against their industry’s rising inequality

Disruption in the entertainment business is only continuing.

Study: Female-led movies make more money at the box office

CAA and shift7 commissioned a study whose results fly in the face of everything marketers have been arguing about moviegoing habits for decades.

Watch out, Ari! UTA takes on new strategic investors

UTA joins the ranks of Hollywood entities ramping up its ambitions amid the transformation taking place in the media and entertainment businesses.

CAA database of TV writers of color addresses dearth of diversity

The talent agency announced this long-overdue initiative at its second annual Amplify conference.

Unfortunately, This New Underwear May Just Save Your Life

Saturday Morning, a non-profit organization started by black ad execs, launches Peace Briefs to raise awareness and promote equality through creative communication.

John Cena Gets Patriotic, Jonah Hill Gets Rad: The Top 5 Ads Of The Week

Chipotle animates a love story, Smith & Forge goes to Muscle Beach, and Virgin Media goes 9.58 seconds with Usain Bolt.

Plenty Of Gold Lions, But No Branded Content Grand Prix Winner At Cannes

Despite a lot of impressive work, the jury couldn’t find one campaign that led the way.

Chipotle Mows Down Big Agriculture With New Film and Interactive Game

With the follow-up to its highly successful “Back to the Start” film, the fast-food company continues to educate and drive forward positive change in food production, says Chipotle’s Chris Arnold.

The Black List’s Script Evaluation Service Gets Former Intern A Deal With CAA

The industry insiders’ go-to source for unproduced screenplays is out to prove that even no-name talent can get recognized by Hollywood’s A-list.

Facebook For The Famous

Backed by heavyweights in three disparate industries–Amazon, CAA, and Greylock Partners–WhoSay.com lets celebrities do something Twitter and Facebook don’t: own their online content. Tom Hanks, Anderson Cooper, Lindsay Lohan, Paul Feig, and nearly 900 other stars have already signed up for the service.

Creative Artists Agency’s Innovation Machine

With the media landscape changing faster than a J.J. Abrams storyline, Hollywood talent agencies can no longer rely on last century’s business model. That’s why powerhouse CAA is as interested in transforming a sports celeb into a Web 2.0 maven as it is in turning a brand into a Webisode character. Here are some of CAA’s recent innovative deals.

The Most Innovative Companies in Entertainment