BuzzFeed is a New York-based Internet media company founded in 2006 by the entrepreneur Jonah Peretti. Known for its highly shareable news posts, quizzes, and its signature "listicles," BuzzFeed has grown to include 11 editions--from Australia to Mexico--and has raised $300 million in capital as of January 2016. But while it continues to dazzle the world with cat GIFs and funny lists, BuzzFeed has also transferred its specific brand of virality to deep political coverage, personal and critical essays, and breaking and in-depth global news. To accomplish that pivot, BuzzFeed has thrown its weight behind social media, which delivers 75% of its traffic. In 2015, it launched on Snapchat Discover, which now garners 21% of its traffic--nearly a third of its total readership. And the brand has a growing presence in video, too (a "S'mores Dip" tutorial in 2015 snagged 123 million views on Facebook). With an almost protean ability to reinvent itself and plenty of outside investment (most recently, an infusion of $200 million from NBC Universal in 2015), BuzzFeed will look to continue evolving as it scales, potentially pursuing an IPO.